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euro adhoc: GfK AG
Mergers - Acquisitions - Takeovers
GfK acquires NOP World

Disclosure announcement transmitted by euro adhoc.
  The issuer is responsible for the content of this announcement.
15.04.2005
GfK acquires NOP World
GfK Group and the British media group, United Business Media, signed
today a definitive agreement for the acquisition of market research
group NOP World by the GfK Group. The transaction remains subject to
approval of the competition authorities in the United States and in
Germany. Approval is expected at the end of May.
The price of the acquisition amounts to approx. EUR 550 million and
will be payable in cash following the fulfilment of all closing
conditions. The transaction will be financed from credit lines
available to GfK for the financing of acquisitions. GfK is also
considering the use of its existing authorised capital to fund part
of the purchase price with equity.
NOP World, which was established in 1957, has been part of United
Business Media since 1989 and offers information services in the GfK
business areas Custom Research, Media and HealthCare with a focus on
the US, UK and Italy. With over 1.500 employees, the company achieved
sales totalling USD 416 million (EUR 321 million) in 2004.
In 2004 the enlarged GfK group including NOP World would have
generated EUR 993 million of sales. Approximately 25 per cent of
sales is attributable to North and South America, 24 per cent to
Germany, 15 per cent to the UK and 32 per cent to the rest of Europe.
The information contained herein is not for publication or
distribution in the United States of America.
This announcement does not constitute an offer of securities for sale
in the United States. The GfK AG's securities may not be offered or
sold in the United States absent registration under the U.S.
Securities Act of 1933, as amended, or an available exemption from
registration.
Further details are provided in a press release which is posted on
GfK’s website at www.gfk.com. Contact: GfK AG, Bernhard Wolf, Head of
Investor Relations, Tel. +49 (0) 911 395 2012, Fax +49 (0) 911 395
4075, e-mail:  investor.relations@gfk.de, www.gfk.de
end of announcement                    euro adhoc 15.04.2005 00:57:56 

Further inquiry note:

Bernhard Wolf
Tel.: +49 (0) 911 395 2012
E-Mail: bernhard.wolf@gfk.de

Branche: Consultancy Services
ISIN: DE0005875306
WKN: 587530
Index: SDAX, Prime Standard
Börsen: Frankfurter Wertpapierbörse / official dealing

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