Frankfurt/Main (euro adhoc) -

  Notification concerning transactions by persons discharging managerial
  responsibilities pursuant to section 15a of the WpHG, transmitted by euro
  adhoc with the aim of a Europe-wide distribution. The issuer is responsible
  for the content of this announcement.

11.04.2007

Details of the person subject to the disclosure
requirement:

Name:              Christian Tourres
Name of contact/telephone number:

Reason for the disclosure requirement:
Reason:            Person performing managerial responsibilities
Position:          Member of an administrative or supervisory body

Details of the transaction:
Description of financial instrument: adidas AG Aktien/adidas AG shares

ISIN:                DE0005003404
Type of transaction: sales
Date:                11.04.2007
No of items:         80000
Currency:            Euro
Price:               43,00000
Total amount traded: 3.440.000,00000
Place:               Frankfurt/Main
Explanation:

Issuer subject to the publication requirement:

end of announcement                               euro adhoc 12.04.2007 15:56:00

Further inquiry note:

Branche: Recreational & Sports goods
ISIN: DE0005003404
WKN: 500340
Index: DAX, HDAX, Prime All Share, CDAX
Börsen: Frankfurter Wertpapierbörse / regulated dealing/prime
standard
Börse Berlin-Bremen / free trade
Hamburger Wertpapierbörse / free trade
Baden-Württembergische Wertpapierbörse / free trade
Börse Düsseldorf / free trade
Niedersächsische Börse zu Hannover / free trade
Bayerische Börse / free trade