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AdLINK Internet Media AG

EANS-Adhoc: AdLINK Internet Media AG transfers Display Marketing business to Hi-media Group in exchange for major shareholding in Hi-media

  ad-hoc disclosure pursuant to section 15 of the WpHG transmitted by euro
  adhoc with the aim of a Europe-wide distribution. The issuer is solely
  responsible for the content of this announcement.
06.07.2009
Montabaur, July 6, 2009. AdLINK Internet Media AG (ISIN: DE 000549015
5) today reached an agreement with Hi-media S.A., Paris concerning 
the transfer of the AdLINK Group´s Display Marketing business (AdLINK
Media) to the Hi-media Group. In return, the AdLINK Group will 
receive 10.7% of shares in Hi-media S.A. (4,735,000 shares) plus 
around EUR 12.2 million in cash. For this cash component AdLINK Group
will grant Hi-media a vendor loan at a standard market interest rate.
The vendor loan is to be repaid not later than June 30, 2011 in cash.
AdLINK Internet Media will also have the opportunity to increase its 
position in Hi-media and to subscribe, in proportion of its stake, to
any increase in capital Hi-media might decide to engage in. In the 
case that such capital increase is made when share price is below EUR
3.63, AdLINK Group commits to subscribe to an amount of EUR 12.2 
million at a share price of EUR 3.63 per share.
With around 370 employees, sales of EUR 135.7 million and EBIT of EUR
15.2 million (before stock option costs) in fiscal year 2008, the 
listed company Hi-media (ISIN: FR 000007598 8) is a leading 
advertising network as well as a leading micropayment supplier in 
Europe.
Following the contribution of its Display Marketing business 
(operated via the brands AdLINK Media, composite and net:dialogs) to 
Hi-media, the AdLINK Group will focus its operations and investments 
in future on its performance-based business segments "Affiliate 
Marketing" (affilinet) and "Domain Marketing" (Sedo) and participate 
in the "Display Marketing" segment via its equity interests in the 
listed companies Goldbach Media and Hi-media.
Similar to the 2007 participation in Goldbach Media, which operates 
mainly in Austria, Switzerland and Eastern Europe (also via the 
contribution of media business units in exchange for shares; current 
AdLINK shareholding: 14.99%), the transfer of the company´s Display 
Marketing business to Hi-media is intended to exploit synergies 
between the media units of both companies and significantly enhance 
market standing and profitability by increasing the scale of their 
reach, portfolio, advertising customers and international presence. 
This applies above all to the markets previously addressed separately
by both companies - Germany, France, Spain and Belgium - as well as 
for the complementary markets of both companies in the UK, Italy, the
Netherlands, Sweden and Portugal. All in all, the merger of business 
units under the roof of Hi-media will create a leading single-source 
European ad network for national and pan-European advertising 
campaigns with 126 million unique users in Europe (according to 
Comscore, May 2009) with strong synergies to Hi-media´s micropayment 
and publishing business in the course of further monetarization of 
the websites belonging to the network.
The Display Marketing segment of AdLINK Media AG will be carried as 
Discontinued Operations in the financial statements of the AdLINK 
Group. The figures for the 1st quarter of 2009 and the prior-year 
figures will be adjusted accordingly. If the deal is closed on 
schedule in late August 2009, the AdLINK Group expects to receive 
extraordinary income of around EUR 10 million from the transaction. 
Sales of approx. EUR 141 million, earnings before interest, taxes, 
depreciation and amortization (EBITDA) of approx. EUR 11.5 million 
and pre-tax earnings (EBT) of around EUR 6.5 million are expected 
from continued, performance-based operations in fiscal year 2009.
end of announcement                               euro adhoc

Further inquiry note:

Marcus Schaps
Head of Press and Public Relations
AdLINK Internet Media AG
Elgendorfer Strasse 57
56410 Montabaur
Germany
Tel: +49 2602/96-1319
Fax: 49 2602/96-1013
E-mail: presse@adlinkgroup.net

Branche: Online
ISIN: DE0005490155
WKN: 549015
Index: TecDAX, Prime All Share, Technologie All Share
Börsen: Frankfurt / regulated dealing/prime standard
Berlin / free trade
Hamburg / free trade
Stuttgart / free trade
Düsseldorf / free trade
München / free trade

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