Monitor 'Emotional Imprint' of Customer Experience to Better Manage Customer Loyalty, Says GfK
Nuremberg, Germany (ots/PRNewswire) - GfK is promoting a major new approach that addresses the acknowledged gap between customer satisfaction and customer loyalty. Most companies know that satisfaction does not necessarily imply loyalty, which GfK has re-confirmed via a recent global R&D study that showed that the correlation between a company's level of customer ...