Internet World's Mobile Marketing Strategies Conference:
London (ots/PRNewswire) - Effectively leveraging the mobile channel to engage your audience 20-21 November 2012, Millennium Gloucester, London Paul Berney, Chief Marketing Officer and Managing Director of EMEA at the Mobile Marketing Association (MMA) recently commented on the industry's "tremendous growth", stressing that companies need to tap into the benefits of this emerging area: "The UK mobile marketing industry is ...