Mars Incorporated Unifies Corporate Brand Globally
Mclean, Virginia (ots/PRNewswire) - Mars Incorporated announced plans today to unify its regional corporate brands under the single corporate brand name, Mars. By the end of 2007, with a few exceptions, all of the company's units operating in more than 65 countries will be referred to as Mars. "A single corporate brand name will consolidate and leverage the credibility and goodwill that Mars has earned ...