Amsterdam (ots/PRNewswire)

trendwatching.com, one of
the world's leading trend firms, has just released its '10 Consumer
Trends for 2010'. From 'urban pride' to 'forced sustainability', next
year will bring a bonanza of opportunities, as even cautious
consumers crave pragmatic or exciting innovations.

The full, free briefing can be found at
http://www.trendwatching.com/ 2010/. A summary:

1. BUSINESS AS UNUSUAL | Forget the recession: the societal
changes that will dominate 2010 were set in motion long before we
temporarily stared into the abyss. And even when the downturn ends,
there won't be a return to 'business as usual'.

2. URBANY | Extreme urbanization will lead to more sophisticated
and demanding consumers around the world. Urban culture is THE
culture.

3. REAL-TIME REVIEWS | Whatever new product or service gets
launched in 2010, it will be reviewed in real time. Transparency
tyranny (or triumph) is upon us.

4. (F)LUXURY | With status symbols becoming more fragmented,
luxury is whatever consumers want it to be in 2010.

5. MASS MINGLING | Online lifestyles are actually fueling real
world meet-ups, shattering all predictions about a virtual and
socially isolated future.

6. ECO-EASY | In 2010, corporations and governments will force
consumers to be more green by restricting the alternatives. Say
goodbye to consumer choice.

7. TRACKING & ALERTING | Tracking and alerting are the new
search. Next year, consumers will further expand their sphere of
control.

8. EMBEDDED GENEROSITY | Generosity as a trend will further adapt
to the zeitgeist, leading to more pragmatic and collaborative
charity.

9. PROFILE MYNING | With hundreds of millions of people now
nurturing their online profiles, 2010 will be about consumers making
money from these profiles, from intention-based models to digital
afterlife services.

10. MATURIALISM | 2010 will be even more opinionated, outspoken
and raw than 2009; thank the anything-goes online world for that.
Which brands will be equally daring?

About trendwatching.com

London/Amsterdam-based trendwatching.com is one of the world's
leading consumer trends firms, relying on a global network of 500+
spotters. More than 160,000 business professionals in 180+ countries
subscribe to its free monthly Trend Briefings. For more information:
http://www.trendwatching.com

Using this information, quotes, contact

All our content (http://www.trendwatching.com/2010) can be used
freely, as long as trendwatching.com is credited as the source.

Contact:

For additional comments, please email Reinier Evers, founder of
trendwatching.com, at reinier@trendwatching.com. Although e-mail is
the preferred method of contact, calls can be directed to
+31(0)6-27-00-84-14.