Herzogenaurach (euro adhoc) -

Interim Reporting No. 29

  ots.CorporateNews transmitted by euro adhoc. The issuer is responsible for
  the content of this announcement.

shares/Share Buyback

In the period from September 15, 2008
to September 19, 2008, adidas AG repurchased a total of 295,066 
shares. Further information as required by Article 4 sec. 4 of 
Regulation (EC) No. 2273/2003 is available on the Group´s website 
www.adidas-Group.com/sharebuyback. The purchase was undertaken on the
stock exchange (XETRA trading) by a financial institute authorized by
adidas AG.

Herzogenaurach, September 2008
adidas AG

The Executive Board

end of announcement                               euro adhoc

Further inquiry note:

Cornelia Metzger
Reporting Manager
Telefon: +49-9132-84 3824
Email: Cornelia.Metzger@adidas-group.com

Branche: Recreational & Sports goods
ISIN: DE0005003404
WKN: 500340
Index: DAX, CDAX, HDAX, Prime All Share
Börsen: Börse Frankfurt / regulated dealing/prime standard
Börse Berlin / free trade
Börse Hamburg / free trade
Börse Stuttgart / free trade
Börse Düsseldorf / free trade
Börse Hannover / free trade
Börse München / free trade