15.04.2020 – 08:00
TripAdvisor accuses Swiss startup TWISPER of unfair competition
The Swiss social travel platform TWISPER also launches campaign to support hospitality and gastronomy businesses that face the current crisis
TWISPER, the "David" of social travel platforms, has been accused by the giant TripAdvisor of unfair competition for having used some characteristics of its owl logo and having referred to the brand in a recent advertising campaign. After months of working with businesses on developing a fair and transparent platform that encourages users to share authentic and positive recommendations, TWISPER is honoured to be considered as an actual competitor by the giant TripAdvisor.
However, the Swiss social travel app wants to reassure its competitor: "We have absolutely nothing against owls or people who wants to stay anonymous. We just want to bring back fairness and positivity to the hospitality sector with a bit of humour, and we apologise if TripAdvisor doesn't appreciate this." - says Antonio Canton, co-founder of TWISPER. "Nevertheless, cheers to positivity, fairness, owls and all kinds of birds, but first and foremost, cheers to our users, their friends and to all businesses in the hospitality and gastronomy industries. During the confinement, we need all the positivity and happiness, after all."
True to its core values of positivity, fairness and solidarity, TWISPER launches a campaign to support hospitality and gastronomy businesses that face the current crisis. The Swiss company offers 10 000 Pro subscriptions with 1-year free access to its business platform and all premium features in order to help these businesses promote their activity via digital word of mouth and to take back control of their online image. Businesses that are interested can simply use the promo code "POSITIVE" on TWISPER Business (https://business.twisper.com/).
Link to TWISPER Press Page and Media Kit: https://twisper.com/press/
Link to download images in high resolution: https://twisper.com/press/
TWISPER is a rapidly growing social travel app established in Switzerland for users to discover great places to eat, sleep and drink around the world with their friends and share only positive experiences in these amazing places. TWISPER connects people with friends they trust and businesses they love to bring back fairness, authenticity and positivity in the world of online recommendations. Founded in 2018, TWISPER is used in more than 90 countries and in 6 languages, and employs more than 50 employees in Geneva and Lisbon. For more information visit www.twisper.com
Gisela Pesarrodona, PR Manager
Mobile: +41 78 710 56 61