UBM Live Routes Ltd

Routesonline Launches #AvGeek100

Manchester, England (ots/PRNewswire) - Twitter campaign announced to find the most influential aviation industry tweeters

Routesonline (http://www.routesonline.com) has announced the launch of the #AvGeek100 - a twitter campaign to find the most influential tweeters within the Aviation community.

The aim of #AvGeek100 is to find out we should follow; who cuts through the industry spin and delivers real and usable information and who out there is providing maximum value for their 140 characters?

Site Editor, Richard Maslen explains: "The Aviation industry continues to be one of the most talked about sectors of global business and social media is playing a huge role in sharing insight, ideas, news and general information. To acknowledge this fact, we are launching the #AvGeek100 twitter campaign to find the most influential, whimsical, and useful tweeters on everything related to the industry - and we need your suggestions! Whether you are interested in seeing the latest photographs, in-flight innovations, network and fleet changes, industry analysis or business trends, we want you tell us who you take notice of on Twitter!"

Paul McCann, Head of Digital Content for Routesonline added: "We've had an incredible response. After just one day of nominations we've reached over 340,000 twitter users in the aviation community. Everyone at Routesonline is delighted to be leading such a fantastic campaign and to be discovering the people who are leading the way in social media for our industry."

The #AvGeek100 will initially measure Twitter influence using a live PeerIndex table found on Routesonline (http://goo.gl/8m3P8N). An editorial panel will then vote for the essential 25 AvGeek tweeters that practitioners cannot afford not to follow.

Nominations can be submitted until Friday 23rd August, when voting will close, by using the tweet:

I nominate @twitterhandle for the #avgeek100 [https://twitter.com/search?q=%23avgeek100&src=hash] most influential #avgeek [https://twitter.com/search?q=%23avgeek&src=hash] Twitter accounts http://goo.gl/8m3P8N

Notes to Editors

About Routes

- Routes organises world-renowned airline and airport networking events
  through its regional and global Route Development Forums. Each year, there is one
  global event and one regional event in Asia, Africa, Europe, the Americas and CIS
  respectively. http://www.routesonline.com
- Routes was founded in 1995 as part of the Manchester UK-based ASM Ltd.,
  a consultancy specialising in the field of route development for airports.
  http://www.asm-global.com [http://www.asm%E2%80%90global.com]
- Routes and ASM were acquired by UBM Aviation Worldwide Ltd in August 2010.
  From 1st August 2012 Routes, ASM and the Airport Cities Conference and Exhibition
  become part of the UBM Live division of UBM plc.
- UBM Live connects people and creates opportunities for companies across
  five continents to develop new business, meet customers, launch new products, promote
  their brands and expand their markets. Through premiere brands such as MD&M, CPhI,
  IFSEC, TFM&A, Cruise Shipping Miami, the Concrete Show, the Routes portfolio of
  events, Airport Cities and many others, UBM Live exhibitions, conferences, awards
  programs, publications, websites and training and certification programs are an
  integral part of the marketing plans of companies across more than 20 industry
  sectors. http://www.ubmlive.com

Follow us on twitter: @Routesonline, @TheHUBRoutes, @VictoriaRoutes, @NLPROU, @airlineroute


For further press information please contact: Victoria Jones, PR
Executive, Routes, T: +44-(0)161-234-2730, E: pr@routesonline.com

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