Firstextile AG

EANS-News: Firstextile AG
Ms. Wei Chen is new Marketing Director at Firstextile

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Frankfurt am Main (euro adhoc) - Ms. Wei Chen is new Marketing Director at

- Proven marketing and branding expert with long-term experience in the high-end
fashion and lifestyle product industry joins Firstextile AG
- Management sees Ms. Chen as "a valuable asset to the company's continuing

Frankfurt, 12 March 2013 - Firstextile AG (FT8) today announced the recruitment
of Ms. Wei Chen as Marketing Director beginning from 1 March 2013. Wei Chen has
more than ten years branding and marketing experience in the high-end fashion
and lifestyle product industry. She worked in successive similar positions for
various leading European luxury brands, including Louis Vuitton and Hermès.

Firstextile AG is the holding of the leading Chinese producer of high-end
yarn-dyed fabrics and provider of fabrics and shirts designed for uniforms and
of its own branded premium men's shirts. In her new role as Marketing Director,
Wei Chen's responsibilities include the development and implementation of
branding and marketing strategies across all of the company's various business
lines to support the company's further growth. Wei Chen reports directly to Fred
Yang, founder and CEO of Firstextile.

Maggie Wang, Management Board member and IR Officer of Firstextile, comments:
"We are pleased to welcome Wei Chen to join us as an experienced and renowned
branding and marketing expert. Her experience and proven ability is a valuable
asset to the company's continuing growth, especially in our most profitable
segment, the shirts segment, where we sell premium men's shirts under our own
brands 'Firstextile' and 'Varpum'."

Prior to join Firstextile AG, Wei Chen's career highlights include four years as
Regional Retail Marketing Manager for Louis Vuitton in Hong Kong, where she
managed retail marketing activities in 14 Asian countries, two years as
International Business Manager for Hermès in Paris and two years as COO of SHANG
XIA, a Chinese Luxury brand established by Hermès, where she created the brand
together with the CEO.

Ms. Wei Chen is holder of a MBA's degree from INSEAD (Institut Européen
d'Administration des Affaire) and a Bachelor's degree from the Chinese Foreign
Affairs University in Beijing. She is fluent in English, French and Mandarin and
has experience working in both Europe and Greater China.

Company profile 
Firstextile is the leading manufacturer of high-end yarn-dyed fabric in the
Chinese market with a market share of approx. 9% in terms of volume in 2011. It
also markets fabric and shirts specifically designed for uniforms used by
Chinese government institutions and enterprises, as well as its own branded
men's shirts with the two brands "Varpum" and "Firstextile" for the Chinese
premium market segment. The company operates modern production facilities in
Jiangyin near Shanghai, China, which is one of the main centres of the Chinese
textile industry and it focuses particularly on high product quality. As the
company already operates almost at its maximum capacity it plans to use the net
proceeds from the successful completion of the IPO on 12 November 2012 and
further cash flows to double the current after-finishing capacity of 36 million
metres to 72 million metres in order to meet future demand. At the same time,
weaving capacity is intended to be expanded from short of 11 million metres to
27 million metres and dyeing capacity from 7,900 tonnes to 15,800 tonnes.

Overview over preliminary financials 2012 (in EUR m):

                           2012        2011              Change
Revenue Group Total       179.5       131.7               36.3%
Revenue Fabric Segment    113.3       101.2               11.9%
Revenue Uniform Segment    46.7        17.9              160.8%
Revenue Shirt Segment      19.5        12.6               55.1%
Gross Profit               56.4        40.7               38.5%
EBIT                       40.9        28.9               41.5%
Net Profit                 34.3        23.9               43.4%
EPS (in EUR)                3.4         2.4               40.2%

The guidance for the current financial year 2013 will be published together with
the final financial figures 2012. You may download the full 2012 annual report
from the company's website at, within the "Investor
Relations" area, starting from 23 April 2013.

Further inquiry note:
Firstextile AG
Maggie Wang 
Lyoner Straße 14, 60528 Frankfurt am Main
Telefon: +86 (0) 1390 100 9306	

cometis AG
Henryk Deter / Claudius Krause
Telefon: +49 (0) 611 205855 -13 / -28
Email: /

end of announcement                               euro adhoc 

company:     Firstextile AG
             Lyoner Str.  14
             D-60528 Frankfurt am Main
sector:      Consumer Goods
ISIN:        DE000A1PG8V8
stockmarkets: regulated dealing/prime standard: Frankfurt 
language:   English

Weitere Meldungen: Firstextile AG

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