Turkcell Superonline

Excellence Award for Turkcell Superonline

Istanbul (ots/PRNewswire) - Turkcell , Turkcell Superonline has become the first Turkish telecommunications company to receive the "Hall of Fame" Award, which honours organizations that have achieved excellence in strategy execution, from Palladium Executing Strategy. The perfect strategy execution methods and outstanding results achieved by Turkcell Superonline have made them worthy of this award, and will be featured in a report published by Harvard Business Publishing.

(Photo: http://photos.prnewswire.com/prnh/20131107/649899 )

The keys to winning this award of excellence have been Turkcell Superonline's fiber network reaching 32 thousand km, reaching 520 thousand fiber subscribers and 1 million 570 thousand households with fiber; along with making 2 billion TL of investment in infrastructure, all within 6 years.

Turkcell Superonline, which started the fiber era in Turkey at the same time as the rest of the world, has made Turkey a prestigious and pioneering country with its fiber optic infrastructure and with its successes in international organizations. In an industry where competition is intense and returns on investment are long-term, Turkcell Superonline has been noted for the successes it has achieved in a short period of time, and is the first Turkish telecommunications company to receive this most prestigious international award and be inducted in to the Hall of Fame.

Founded by Harvard University professors Dr. Robert S. Kaplan and Dr. David P. Norton - two of the most important consultants and thinkers in the field of management and strategy - Palladium Executing Strategy honours the companies which adopt a strategy focused organization and achieve the most successful results in executing strategic plans with the Hall of Fame award, also known as the Oscar of Strategy Management.

Turkcell Superonline is the sole representative from Turkey this year among the 15 companies deemed worthy of this award, which has been given to the world's leading private and public institutions since 2000. The award ceremony, attended by the most successful companies in strategy management, was held on Tuesday, October 29 in Boston. Turkcell Superonline CFO Onder ?enol received the award on behalf of the company.

Turkcell Chief Finance Officer Onder ?enol said that, "Studies have shown that many organizations have difficulties in executing strategies and have even failed at executing them. According to a survey by Fortune, less than 10% of strategies can be effectively executed. Turkcell Superonline has been deemed worthy of the Strategy Management Oscar for its success in effectively executed strategies that were planned on paper. We started off 5 years ago to gain competitive advantage and make a difference in the market as a company with aggressive strategic and financial goals. Strategy-focused management gave us a clear framework and tool to reach our goals. When we consider our situation today, we can see that we have successfully managed and executed our strategy for strong growth and competitive advantage. We have reached a point where we are adding value to both our company and our country. Now we are maintaining the same approach when making our medium-term plans. We are going down a road that will support the sustainability of our success and bring us from good to perfect."

Dr. Robert S. Kaplan stated: "Having shared their experiences with us, Turkcell Superonline have answered some of the questions we are often asked: "Can start-up companies win this award?" Having been founded 10 years ago, Turkcell Superonline has turned in to a world-class company and has received this award thanks to strategies implemented since 2008. In my opinion, the change in Turkcell Superonline is a reflection of the change in Turkey."

About Hall of Fame Award

The Palladium Balanced Scorecard Hall of Fame Award is given to successful organizations that execute strategy-focused organizational models and combine these models with successful performance outcomes and competitiveness. Hundreds of applications from all over the world are evaluated by experts. The final eliminations are made by Robert Kaplan and David Norton, Palladium Executive Strategy founders and two of the world's most important management and strategy consultants. The successful practices of award-winning organizations are shared with readers of Harvard Business Review, a reference in the field of business management and strategy management.

What is "strategy-focused organization"?

Strategy-focused Organization is an approach where strategic changes are implemented by high-level leaders, strategies are translated into operational terms and concepts, business units are aligned with strategies, strategies become everyone's daily job/task, and strategies are managed as a continuous process. These methods, developed by Robert Kaplan and David Norton since 1996, are known as the world's leading strategy management framework.


Turkcell is the leading communications and technology company in Turkey, with 34.7 million subscribers as of June 30, 2013. Turkcell is a leading regional player, with market leadership in five of the nine countries in which it operates with its approximately 69.5 million subscribers as of June 30, 2013. It was one of the first among global operators to have implemented HSPA+. It has achieved up to 43.2 Mbps speed using the Dual Carrier technology, and is continuously working to provide the latest technology to its customers. Turkcell Superonline, a wholly-owned subsidiary of Turkcell, is the one and only telecom operator to offer households fiber broadband connection at speeds of up to 1,000 Mbps in Turkey. As of June 30, 2013, Turkcell's population coverage is at 99.35% in 2G and 85.43% in 3G. Turkcell reported a TRY2.9 billion (US$1.5 billion) revenue with total assets of TRY19.6 billion (US$10.2 billion) as of June 30, 2013. It has been listed on the NYSE and the ISE since July 2000, and is the only NYSE-listed company in Turkey. Read more at http://www.turkcell.com.tr

For further information please contact Turkcell

Filiz K. Tuzun
Director of Group Corporate Communication
Tel: + 90-212-313-2304
Email: filiz.karagul@turkcell.com.tr

Cem Tanir
International Media Relations Manager
Tel: +90-212-313-2327
Email: cem.tanir@turkcell.com.tr

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