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06.06.2012 – 10:03

UBM Live

2012 NuW Excellence Awards Judging Panel & Categories Announced

Frankfurt, GermanyFrankfurt, Germany (ots/PRNewswire)

The categories and judging panel have been announced for the 7th edition of the Health ingredients, Natural ingredients & NuW awards programme, which recognizes exceptional innovations & talent within the nutrition + wellness industry. The focus of the health and wellness industry has switched gears. Instead of only taking an interest on health when a person's sick, consumers now seek products that prevent illness and provide nutritional value. The market is now witnessing a move from reactive to proactive, with consumers actively seeking functional foods that provide benefit adding solutions to whatever nutritional challenges they currently face or will face later in life. The new categories, selected by the Chairman of Judges, Peter Wennstrom of Healthy Marketing Team, reflect this current shift in trend towards the functional food market.

"I wanted to make the judging criteria as representative as possible for the commercial reality in the market today," Peter Wennstrom, President, Health Marketing Team.

The awards are divided into 3 categories, one being presented in conjunction with IUFost (International Union of Food Science and Technology)

Functional Innovation Beauty & Anti-Ageing Innovation of the Year Heart Health & Circulatory Innovation of the Year Infant and Pre-Pregnancy Nutrition Innovation of the Year Weight Management & Hunger Management Innovation of the Year Gut Health, Immunity & Digestion Innovation of the Year Mental & Cognitive Performance Innovation of the Year Physical Performance Innovation of the Year Special Innovation Process & Packaging Innovation of the Year Sustainability & Environmental Initiative of the Year Marketing & Positioning Initiative of the Year IUFoST IUFoST Young Scientist Award IUFost Lifetime Achievement Award

The judging panel, which traditionally represents key figures within the food industry, consists of: Peter Wennstrom, Chairman of Judges, Healthy Marketing; Kip Winter-Cox, Head of Marketing, Bakkavor Food Ltd; Bart Fischer, Manager Product Innovation, Albert Heijn; Elodie Lebastard, Director, EAS; Georges Bruelle, Prospective Manager, Danone; Albert Zwijgers, Senior Food Technologist, Unilever; John Madden, Head of Ingredients Research, Euromonitor; Ian Gordon, Chairman, Giract; Kamel Chida, Associate Director Open Innovation, General Mills; Michael Knowles, Coca Cola; Marie-Pierre Membrives, McDonald's.

Submissions for the NuW Excellence Awards are currently being accepted for all participating exhibitors of Health ingredients, Natural ingredients & NuW at ( The deadline for submissions is July 15. A short list of candidates for each category will be announced publicly the first half of August. The 2012 winners will be announced at an awards ceremony which will end the first day of the Health ingredients, Natural ingredients & NuW exhibition in Frankfurt, Germany.

About Health ingredients Europe & NuW

Health ingredients Europe is part of the world leading Food ingredients, Natural ingredients and Health ingredients series of ingredients trade shows. These highly professional trade shows have been held successfully since 1986. Health ingredients Europe was launched in 2000 with Hi Europe (NuW) 2012 being the 7th edition of this show. Health ingredients Europe will be joining NuW Nutrition + Wellness Solutions in 2012, creating a new exhibition that provides a complete 360 perspective of the entire nutrition and wellness industry. For more information, visit or

About the organiser

UBM Live is a division of UBM plc, which is headquartered in London, UK. The office in the Netherlands is the organiser of the world-leading Health ingredients, Food ingredients, CPhi, ICSE and Informex series of food and pharmaceutical ingredients trade shows. The Dutch office also publishes International Food Ingredients Magazine and organises related conference activities. For more information, visit

Press contact Courtney Rol Marketing Manager, UBM Live de Entree 73, Toren A, 1101 BH Amsterdam, The Netherlands Tel: +31(0)20-40-99-546