Liability related to an Arbitral Award granting PUMA SE all Trademark Rights in Spain

  ad-hoc disclosure pursuant to section 15 of the WpHG transmitted by euro
  adhoc with the aim of a Europe-wide distribution. The issuer is solely
  responsible for the content of this announcement.

Ad Hoc Release Pursuant to § 15 WpHG

PUMA SE (ISIN: DE00069696303 WKN: 696960)
PUMA WAY 1, D-91074 Herzogenaurach

Sportlifestyle company PUMA SE herewith declares that the former Spanish
distributor and license holder, Estudio 2000 S.A., which owns several PUMA
trademark rights in Spain, has been obliged to vest these to PUMA SE in
accordance with the decision of the arbitration panel, notification of which was
received by PUMA SE on 11 December 2012. After a dispute lasting several years,
this decision will allow PUMA SE to unite all Spanish PUMA trademarks. 

According to the ruling of the arbitration panel, the transfer of the trademark
rights is subject to a one-time payment of 42.2 million Euros to Estudio 2000
S.A., consisting of various types of compensation related to the termination of
the Distribution Agreement which ended in 2009.

Pursuant to §15 WpHG PUMA herewith informs the financial markets of this
liability. This ad hoc release does not constitute an offer to sell nor is it a
solicitation to buy any securities.

Media Contact:

Ulf Santjer - Corporate Communications - PUMA - +49 170 56 58 228 -

Further inquiry note:
Ulf Santjer
Telefon: +49 (0)9132 81-2489
E-Mail: ulf.santjer@puma.com

end of announcement                               euro adhoc 

issuer:      PUMA SE
             PUMA Way  1
             D-91074 Herzogenaurach
phone:       +49 (0)9132 81 0
FAX:         +49 (0)9132 81-2246
mail:     investor-relations@puma.com
WWW:      http://about.puma.com/?lang=de
sector:      Consumer Goods
ISIN:        DE0006969603
indexes:     Midcap Market Index, MDAX, CDAX, Classic All Share, HDAX, Prime All
stockmarkets: free trade: Hannover, Berlin, Hamburg, Düsseldorf, Stuttgart,
             regulated dealing: München, regulated dealing/prime standard:
language:   English

Weitere Meldungen: PUMA SE

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