Albert Reiff GmbH & Co. KG

EANS-News: Albert Reiff GmbH & Co. KG
Reiff Technical Products with the first location in Shanghai/China

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Global Expansion/Plant Openings

Reutlingen (euro adhoc) - Reiff Technical Products with the first location in

Reutlingen, 24th of November 2011      The Reiff Technical Products in
Shanghai, opened in the beginning of November is the first Reiff Group branch
in Asia, which is managed as an independent business. Six members of staff,
based in Shanghai are looking after their customers in China while further
developing purchasing sources in Asia.

The technical retailer looks predominantly after the capital goods industry,
especially after mechanical engineering. The focus concentrates on rubber and
plastics engineering. The product line includes among other things working
parts, ball bearings, hoses, tubes and adhesives. The technical retailer has
already had working relationships with businesses in China for many years.
Reiff support their customers that are already operating in China by deciding
to establish a subsidiary there. "The main objective for the first year is to
support our German customers with production sites in China and to extend our
purchasing sources" said Hubert Reiff, CEO of Reiff Technical Products.
Shanghai was selected because 3500 of approx. 7000 German companies are located
in and around Shanghai. Both the German as well as the Chinese market are
served from Shanghai: The team of six optimises the procurement of products
from Asia.  The resulting advantages of this are directly passed onto the
customers in Germany.

Information about Reiff Technical Products in Shanghai

The office in Shanghai, led by General Manager Yi Han, is staffed with a
further five employees working in sales, logistics and
administration/processing. The office of 200 m² and the 600 m² storage facility
are based in one of Shanghai's newly opened industrial estates. The CEO of
WFOE, Wholly Foreign Owned Enterprise is Yi Han, who has professional
experience of working in many different German businesses.

About Reiff Technical Products

Reiff Technical Products are part of the Reutlinger Reiff Group. Reiff
Technical Products, as a partner for initial equipment and source requirements,
specialises in delivering and processing parts or even complete assemblies.
Modern logistics and maximum product availability distinguish this business.
Reiff Technical Products employ around 400 staff at 9 locations in Germany and
one site in China.

About the Reiff Group

The Reiff Group is a corporation within the tyres, car service, technical
retail and elastomer processing sectors. In 2011, the Group employed 1600 staff
at more than 80 locations.

Further inquiry note:
Press Contact:
Christina Guth
Tübinger Straße 2-6
72762 Reutlingen
Tel. +49 2151 - 36805-11
Fax +49 2151 - 36805-25

end of announcement                               euro adhoc 

company:     Albert Reiff GmbH & Co. KG
             Tübingerstr. 2-6
             D-72762 Reutlingen
phone:       +49 7121 323 0
sector:      Automotive Equipment
ISIN:        DE000A1H3F20
stockmarkets: free trade/Bondm: Stuttgart 
language:   English

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