Alle Storys
Keine Story von GfK SE mehr verpassen.


Top 3 Most Important Corporate Responsibilities, According to Consumers

Germany (ots/PRNewswire)

- Consumers say companies should focus on providing good jobs, good quality products and being environmental

The top three most important responsibilities for companies today, in the eyes of consumers, are proving good jobs for people, producing good quality products or services and being environmentally responsible.

GfK surveyed over 27,000 internet users across 22 countries. Respondents were asked to select the top three most important company responsibilities from a list that ranged from protecting the health and safety of workers to advertising honestly or providing a good return for stakeholders.

Men in general select the environment ahead of health and safety

Overall, men and women agree in believing that providing good jobs for people (47 percent of women and 46 percent of men) and producing good quality products and services (41 percent each) come at the top of the list as the most important corporate responsibilities. But there is divergence on what comes next. Slightly more women select 'protecting the health and safety of workers' (40 percent) than 'being environmentally responsible' (39 percent), while for men it's the other way around - 36 percent selecting environment compared to 34 percent for health and safety.

There is also a strong gender difference seen further down the list. Significantly more men than women select 'investing in research and technology' as one of the three most important responsibilities for companies today - standing at 21 percent and 13 percent respectively.

UK and Belgium put 'paying a fair share of taxes' in the top three

The UK and Belgium stand out for high level of consumer belief on the importance of companies paying their fair share of taxes. Over a third of the online population in each country (36 percent and 35 percent respectively) selected this as one of their three choices - making it the second highest focus in Belgium and the third highest in the UK.

Sweden, China and Hong Kong have the highest levels of people who see protecting the health and safety of its workers as one of the top three most important responsibility for any company (50 percent, 47 percent and 46 percent respectively).

These findings are essential for all corporations, to ensure they invest budget in the areas that matter most to the consumers in each specific country.

Download the findings for each of the 22 countries:


Amanda Martin
Global PR
Stefan Gerhardt
Global PR

Weitere Storys: GfK SE
Weitere Storys: GfK SE
  • 15.03.2016 – 14:03

    European Optics Market Over EUR17 Billion in 2015

    Milan (ots/PRNewswire) - GfK has announced its latest figures for key European optics markets (Italy, France, Spain and Germany), confirming a turnover of over EUR17 billion for total year 2015. GfK's Optics Panel tracks sales data for sunglasses, frames, spectacle lenses, contact lenses and care products for contact lenses. The 2015 figures show a 7.0 percent growth in sales value for the optical market across Italy, ...

  • 25.02.2016 – 11:02

    Virtual Interactions 'As Good as Being There' for Nearly a Quarter of Online Consumers

    Nuremberg, Germany (ots/PRNewswire) - Internationally, 23 percent of online consumers say virtual interactions can be as good as being there in person. GfK has published findings from a 22-country survey showing that just under a quarter (23 percent) of online consumers agree[1] that virtual interactions with people and places can be as good as being there in person. ...

  • 27.01.2016 – 09:02

    People Average 4 Hours a Week on Personal Grooming. Why?

    Nuremberg, Germany (ots/PRNewswire) - Top reasons people try to look good Findings released by GfK from a 22-country survey show that women spend an average of almost five hours a week on personal grooming (bathing, shaving, dressing, hair, make-up), while men spend just over three hours. But what are the major (as opposed to minor) reasons that motivate people to try to look their best? The most popular motivation, cited ...