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BIXI - PUBLIC BIKE SYSTEM COMPANY

BIXI Rolls Into London

Montreal, July 30, 2010 (ots/PRNewswire)

Today, Boris Johnson, the
mayor of London, launched the latest addition  to the BIXI franchise.
London is adding its name to an impressive list of  world
metropolises including Montreal, Melbourne, Boston, Washington and
Minneapolis that have adopted the BIXI public bike system as an
active and  environmentally-friendly alternative to traditional modes
of urban  transport. In fact, London will be BIXI's largest
undertaking so far, with  6,000 bikes and 400 docking stations ready
to roll in  the project's first phase, with extensions to the system
definitely on the  horizon.
To view the Social Media Release, click here:
http://smr.newswire.ca/en/bixi/bixi-rolls-into-london
The system in London was developed in partnership with SERCO, one
of the  world's leading services and outsourcing companies, for
Transport for London  (TfL), and will be called Barclays Cycle Hire,
after its principal sponsor.  The Public Bike System Company (PBSC)
which runs BIXI is responsible for  providing the bikes, docking
points, terminals, and the technological  platform that controls
on-street operations, not to mention access keys  and the
transactional Website where users can subscribe. "We're very proud
of what we've been able to accomplish in London," said Roger
Plamondon,  chairman of the board of the Public Bike System Company
(PBSC). "It proves  once again that BIXI's versatility makes it the
system of choice around  the globe for cities and organizations,
large and small."
To adapt to London's climate and driving conditions, 43
modifications  were made to the BIXI bikes used in Montreal,
everything from brake control  positioning to wider mudguards.
Changes were also made to the terminals and  related software. "The
fact that we were able to incorporate so many design  modifications,"
commented Alain Ayotte, president of PBSC, "means that the  BIXI
design is so intrinsically sound that it can be adapted to the
demands  of any city in the world."
About BIXI
Launched in the spring of 2009, BIXI is the public bike system
for the  City of Montreal. This service allows residents to take a
bike from any  station, ride it away and return it to any other
station in the network. The  system now boasts 400 stations and 5,000
bikes throughout the territory of  Montreal.
Honored with numerous awards
BIXI is now a fixture on Montreal's urban landscape and an
undeniable  success. In November 2009, the management team behind the
project earned Gold  at the Canadian Public Sector Leadership Awards
and received the same honor  from the Institute of Public
Administration of Canada. The system had already  won considerable
renown on the international stage, including placing 19th in  Time
magazine's list of the best inventions of 2008, a Gold Edison New
Products Award in the Energy and Sustainable Development category,
along with  a bronze from the International Design Excellence Awards
(IDEA) in the  Transportation category.
/NOTE TO PHOTO EDITORS: A photo accompanying this release is
available  at http://photos.newswire.ca. Images are free to
accredited members of the  media/
For further information: Anne-Marie Battista, Executive
Secretary,  +1-514-789-2494, ABattista@publicbikesystem.com; Lynda
Cahill, Client Service  Manager, +1-514-789-2494, LCahill@publicbikesystem.com

Contact:

CONTACT: For further information: Anne-Marie Battista,
ExecutiveSecretary, +1-514-789-2494, ABattista@publicbikesystem.com;
Lynda Cahill, ClientService Manager, +1-514-789-2494,
LCahill@publicbikesystem.com