BIXI Rolls Into London

    Montreal, July 30, 2010 (ots/PRNewswire) - Today, Boris Johnson, the mayor of London, launched the latest addition  to the BIXI franchise. London is adding its name to an impressive list of  world metropolises including Montreal, Melbourne, Boston, Washington and Minneapolis that have adopted the BIXI public bike system as an active and  environmentally-friendly alternative to traditional modes of urban  transport. In fact, London will be BIXI's largest undertaking so far, with  6,000 bikes and 400 docking stations ready to roll in  the project's first phase, with extensions to the system definitely on the  horizon.

    To view the Social Media Release, click here:

    The system in London was developed in partnership with SERCO, one of the  world's leading services and outsourcing companies, for Transport for London  (TfL), and will be called Barclays Cycle Hire, after its principal sponsor.  The Public Bike System Company (PBSC) which runs BIXI is responsible for  providing the bikes, docking points, terminals, and the technological  platform that controls on-street operations, not to mention access keys  and the transactional Website where users can subscribe. "We're very proud of what we've been able to accomplish in London," said Roger Plamondon,  chairman of the board of the Public Bike System Company (PBSC). "It proves  once again that BIXI's versatility makes it the system of choice around  the globe for cities and organizations, large and small."

    To adapt to London's climate and driving conditions, 43 modifications  were made to the BIXI bikes used in Montreal, everything from brake control  positioning to wider mudguards. Changes were also made to the terminals and  related software. "The fact that we were able to incorporate so many design  modifications," commented Alain Ayotte, president of PBSC, "means that the  BIXI design is so intrinsically sound that it can be adapted to the demands  of any city in the world."

    About BIXI    

    Launched in the spring of 2009, BIXI is the public bike system for the  City of Montreal. This service allows residents to take a bike from any  station, ride it away and return it to any other station in the network. The  system now boasts 400 stations and 5,000 bikes throughout the territory of  Montreal.

    Honored with numerous awards    

    BIXI is now a fixture on Montreal's urban landscape and an undeniable  success. In November 2009, the management team behind the project earned Gold  at the Canadian Public Sector Leadership Awards and received the same honor  from the Institute of Public Administration of Canada. The system had already  won considerable renown on the international stage, including placing 19th in  Time magazine's list of the best inventions of 2008, a Gold Edison New Products Award in the Energy and Sustainable Development category, along with  a bronze from the International Design Excellence Awards (IDEA) in the  Transportation category.

    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available  at Images are free to accredited members of the  media/

    For further information: Anne-Marie Battista, Executive Secretary,  +1-514-789-2494,; Lynda Cahill, Client Service  Manager, +1-514-789-2494,

Im Internet recherchierbar:

CONTACT:  For further information: Anne-Marie Battista,
ExecutiveSecretary, +1-514-789-2494,;
Lynda Cahill, ClientService Manager, +1-514-789-2494,


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