06.02.2013 – 08:30
Location Group Research: New peak rent of 13,850 francs in Zurich's Bahnhofstrasse (PICTURE)
In Location Group's latest retail market survey, over 978 sites in a total of 145 of the most notable international cities and resorts of the jet set fashion world were analysed, not only in Switzerland, Germany and Austria. 500 shopping centres, 750 shopping streets, 1,000 retailers and 2,000 new shops were put under the microscope.
Jewellers invade the Bahnhofstrasse in Zurich
Zurich is currently being overrun by jewellers. Bucherer recently made a downpayment of 7 million francs to buy out French women's fashion house Devernois's rental contract with Christian Dior in order to open a Rolex boutique. Jaeger-LeCoultre and another international watchmaker will shortly be causing a stir on the Bahnhofstrasse, as 6 new temples of luxury increase the total number to 28. IWC has opened a store at number 61. Their previous premises have been taken over by jeweller Pomellato.
Diesel lost their tussle over their old location to Omega, and have now opened a new boutique opposite the Globus department store, costing over 2 million francs a year in rent. Next door, Mango are paying owners UBS the tidy sum of 2 to 3 million francs a year. Ten years ago these figures were only a third of today's rates. The old Omega store may well be taken over by Longines or Rado.
Apple achieves the highest sales per square metre in New York and Zurich
The world's highest turnovers per square metre have been achieved by Apple, with 225,000 francs per square metre a year in Zurich's Bahnhofstrasse (100 million francs in total) and 3-4 times more on Fifth Avenue in New York (around 450 million dollars). With 8 times Apple's floor space, H&M makes almost as much in sales on the Bahnhofstrasse.