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AleXora watches: Breaking the daily round

AleXora watches: Breaking the daily round
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Zurich (ots)

Wrist watches are usually produced in a round or
rectangular shape. The Swiss watch maker AleXora is now departing
from this convention and releasing their new collection of triangle
shaped watches at the BASEL WORLD 2009 Watch and Jewellery Show.
We live in times of change - this has an effect on the way we
perceive design and style. For decades, wrist watches have been
produced exclusively in a round or rectangular shape. Rarely do
watches depart from this custom. The Swiss watch makers AleXora have
decided to go a completely different path in regards to design and
have chosen the triangle as the shape for their new range of watches.
AleXora is a brand of long tradition and was established in La
Chaux-de-Fonds in 1876. The newly presented models embody a
continuation of this traditional history. With their triangle shaped
watches, AleXora presents an up-to-date interpretation of the number
three as a pillar of their current collection: innovation, aesthetics
and quality. Committing themselves to their history, much attention
was spent to a high standard of quality at their release: The
stainless steel watches comprise sapphire glass and genuine
mother-of-pearl dials. They are water resistant up to 5 ATM and the
straps, made of high grade leather, are equipped with folding
buckles. The jewelled models carry genuine diamonds.
The number three plays a decisive role in various cultures - its
historic origins go back a long way. The Egyptians for example viewed
the number three as a foundation for life - time was manifested as
the past, present and future. Divine triads have always been
important pillars throughout history, not only in the Christian
Trinity but in Hinduism and Buddhism as well. AleXora's triangle
watches symbolise a unifying message of diverse cultures.
The AleXora collection is composed of six models in a price range
between 390-790 Euros and is available at specialised shops from
early summer.
For more information, see www.alexora.ch

Contact:

AleXora
Bederstr. 28
CH-8002 Zürich
Phone: +41/43/817'81'88
E-Mail: info@alexora.ch