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04.03.2009 – 09:00

La Prairie Group

2008: A Growth Year for the La Prairie Group

2008: A Growth Year for the La Prairie Group
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Volketswil (ots)

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The La Prairie Group based in Zurich-Volketswil
/ Switzerland can look back on a successful year. The Swiss company
in the premium cosmetics segment posted double-digit growth for the
fourth consecutive year. Net sales in 2008 increased by 10.2 percent,
adjusted for exchange rate effects.  Calculated at average exchange
rates, turnover rose by 5.5 percent to CHF 416 million. Despite the
financial crisis, the La Prairie Group showed qualitatively stronger
and faster growth than the competitors and the market. Asia is and
will remain a key source of growth for the La Prairie Group in the
coming years.
Dirk Trappmann, CEO of the La Prairie Group, reports: "We achieved
a very good result for 2008 despite the financial crisis at the end
of the year. The key to our success is certainly the four strong,
exclusive brands that complement one another optimally, as well as
the innovative power of the La Prairie Group". La Prairie showed
growth of +12.3 percent and Fragrances by La Prairie +27.8 percent.
MARLIES MÖLLER beauty haircare generated very good results with a
brilliant relaunch of the brand. It closed the year with a
double-digit figure, showing a plus of +28.4 percent. SBT Skin
Biology Therapy grew in 2008 by +35.7 percent. Added to the existing
markets in Germany, Switzerland and Austria were Greece and Russia
with a selective distribution. Growth in all SBT countries was above
average. For the Swiss traditional brand JUVENA, it was a year of
repositioning. The new JUVENA will be launched in April 2009 in the
international selective cosmetics market.
The La Prairie Group
Four brands positioned in the premium cosmetics segment belong to
the La Prairie Group: La Prairie, JUVENA, MARLIES MÖLLER beauty
haircare and SBT Skin Biology Therapy. They are united under the
global umbrella name La Prairie Group. The goal of the group is under
the common name to increase the potential of the four individual,
selective brands while focussing on high quality, unsurpassable
service and continuous innovation.


La Prairie Group
Public Relations
Industriestrasse 8
CH-8604 Volketswil

Yvonne Brunner
Tel.: +41/44/947'82'52