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16.02.2009 – 09:33

Qualcomm Incorporated; LG Electronics Inc.

Qualcomm MEMS Technologies Takes First Steps Toward Bringing Energy-efficient Displays to Handsets with LG Electronics

Barcelona, Spain (ots/PRNewswire)

Qualcomm MEMS Technologies Inc., a wholly owned subsidiary of
Qualcomm Incorporated (Nasdaq: QCOM), and LG Electronics Inc. (KSE:
066570.KS), a global leader and technology innovator in consumer
electronics, today announced an agreement to begin the development of
mirasol(TM)-enabled handsets.
As a leading handset manufacturer, LG has in-depth experience in
bringing innovative technologies to handset designs. Under the
agreement, Qualcomm MEMS Technologies and LG Electronics each commit
resources to integrate mirasol displays into one or more LG handsets
intended for commercial release.
"LG looks for innovations like Qualcomm's mirasol display that
can give us a competitive edge and differentiated user experience our
customers have come to expect," said DooWhan Sang, vice president of
LG Electronics. "With the display's low-power capabilities, LG can
see how our customers could be able to take advantage of
sophisticated mobile applications for longer periods of time and view
it across a range of lighting environments."
"There is a demand in the marketplace for mobile products that
deliver compelling user experiences," said Jim Cathey, vice president
of business development for Qualcomm MEMS Technologies. "We look
forward to working with LG Electronics to begin incorporating color
mirasol displays in LG handsets. This collaboration signifies the
commitment we have toward bringing products to market with LG."
The nature-inspired mirasol display consumes significantly less
power than other display technologies, extending handset battery life
and enabling consumers to enjoy greater mobility. Based on reflective
technology, Qualcomm's mirasol displays harness ambient light to
create color across a broad range of lighting conditions, including
direct sunlight.
To learn more about mirasol displays, please visit
www.mirasoldisplays.com
About LG Electronics Inc.
LG Electronics Inc. (KSE: 066570.KS) is a global leader and
technology innovator in consumer electronics, home appliances and
mobile communications, employing more than 82,000 people working in
114 operations including 82 subsidiaries around the world. With 2008
global sales of USD 44.7 billion, LG is comprised of five business
units - Home Entertainment, Home Appliance, Air Conditioning,
Business Solutions and Mobile Communications. LG is the world's
leading producer of mobile handsets, flat panel TVs, air
conditioners, front-loading washing machines, optical storage
products, DVD players and home theater systems.
LG Electronics Mobile Communications Company (LG) is a leading
global mobile communication and information company. LG creates
handsets that provide an optimized mobile experience to customers
around the world with its cutting-edge technology and innovative
handset design capabilities. Increasingly, LG is pursuing convergence
technology and mobile computing products. LG will continue to take
leadership in the mobile communication environment with stylish
designs and smart technology. For more information, please visit
www.lge.com.
About Qualcomm MEMS Technologies
Qualcomm MEMS Technologies Inc. has developed the industry's
first direct view MEMS display for mobile devices - a true
technological innovation that offers low power consumption and superb
viewing quality in a wide range of environmental conditions,
including bright sunlight. The display works by reflecting light so
that specific wavelengths interfere with each other to create color.
The phenomenon that makes a butterfly's wings shimmer is the same
principle used in Qualcomm's mirasol displays. Using advanced MEMS
technologies, mirasol displays support Qualcomm's overall innovation
strategy of increasing the capability of mobile devices while
minimizing power consumption. Qualcomm MEMS Technologies is
headquartered in San Diego, Calif., with offices in San Jose, Calif.
and Hsinchu, Taiwan.
Qualcomm Incorporated (Nasdaq: QCOM) is a leader in developing
and delivering innovative digital wireless communications products
and services based on CDMA and other advanced technologies.
Headquartered in San Diego, Calif., Qualcomm is included in the S&P
100 Index, the S&P 500 Index and is a 2008 FORTUNE 500(R) company.
For more information, please visit www.qualcomm.com.
Qualcomm is a registered trademark of Qualcomm Incorporated.
mirasol is a registered trademark of Qualcomm MEMS Technologies Inc.
All other trademarks are the property of their respective owners.
Qualcomm Contacts:
    Cheryl Goodman Schwarzman, Qualcomm MEMS Technologies Inc.
    Phone: +1-858-651-6276
    Email: qmtpr@qualcomm.com
    Tina Asmar, Corporate Communications
    Phone: +1-858-845-5959
    Email: corpcomm@qualcomm.com
    John Gilbert, Investor Relations
    Phone: +1-858-658-4813
    Email: ir@qualcomm.com
    LG Electronics Inc. Contact:
    Judy Pae, Corporate Communications
    Phone: +822-3777-7144
    Email: lgpr@lge.com

Contact:

Cheryl Goodman Schwarzman, Qualcomm MEMS Technologies Inc.,
+1-858-651-6276, qmtpr@qualcomm.com, or Tina Asmar, Corporate
Communications, +1-858-845-5959, corpcomm@qualcomm.com, or John
Gilbert, Investor Relations, +1-858-658-4813, ir@qualcomm.com, all of
Qualcomm; or Judy Pae, Corporate Communications of LG Electronics
Inc., +822-3777-7144, lgpr@lge.com