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26.03.2008 – 09:28

Motion Network TV

Motion Network Holding and Happigo to launch Chinese TV shopping program for European luxury brands

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stock market/Media

Paris (euro adhoc) - Ante Time Production, a division of Motion Network PLC, is launching  the  first TV shopping program of   dedicated  to  European  luxury brands  in  China  with Happigo. Happigo has been founded  by  Hunan Broadcasting  Group,  the   biggest private media group in China, and Hunan Satellite TV Station, one  of  the  most famous TV station in China. Happigo started operating on March 17, 2006.  Up  to now, Happigo is the one and only live TV transmission Home Shopping  Company  in mainland China and produces 10 hours' continuous live home shopping programs.

Happigo broadcasts over a large part of the Chinese territory and over  all  the most thriving regions in China. In 2007, Happigo   covered  16  million  families and made Y 1,100,000,000 (roughly $ 156,000,000) in sales. The target for 2008 is set to Y 2,300,000,000 (roughly $ 326,000,000).  Happigo  members  count 903,467 people, two third of them being women. 83 % of them are between 20  and 45.  It is a young audience asking for trendy and new products.

The new program produced by Ante Time Production will  be   broadcasted  live  at 7:00pm when the audience reaches its climax for all age-groups. Sales can  reach up to Y 15,000 (roughly $ 2,100) per minute. For a special package  of cosmetics which  sale  began  on   2007/12/28,  Happigo  has  already  sold  7316  packages (Y 3,673,000 ; roughly  $  520,500)  and  broadcasted  10  live  shows  for  this particular product.

The co-production combines  Ante  Time  Production's  expertise  in   quality  TV program production and local network in Europe with a   renowned  nationwide  and successful home shopping TV channel with Happigo.

Last week, Christophe Kourdouly, managing director of  Ante  Time,   participated the 2007 suppliers' congress in Hunan  as  can  be  seen on  Motion  Netwok  TV website, along with pictures of Happigo   facilities  and  screen  captures  from Happigo shows.

This first co-production between Ante Time and  Happigo  is  the   benchmark  for further cooperation in  China.

About Ante Time Production

Ante Time Production based in Paris is a division of MNH and is a video and film production company offering a wide range of content production and technical facilities.  Ante Time works with solid partners such as Golden Eagle Broadcast Group and Oriental CJ in China for products and TV content exports.  Ante Time's  aim is to provide quality content for a triple play media convergence challenge, working internationally thanks to the new streams of MNH. Ante Time also has expertise in the area of sponsoring.  TV content is mostly backed up by sponsors or bartering operations.  Currently, Ante Time works with a large range of brands able to implement and co-finance TV production costs with  content relevant to the brands.

About Motion Network Holding Plc ("MNH")

MNH operates in the sector of communication and provides B2C  and   B2B  services in the area of Television, IPTV, Internet, media   content  production  and  post production, software and retail. MNH operating  services  cover  mostly  Europe, Far East and the US. MNH's wholly owned Luxembourg subsidiary Motion Network  TV ("MNTV") is the main group company that operates as  a  pan  European  film   and music dedicated TV channel.

About Happigo

Happigo Home Shopping Co., Ltd., is a  modern  media  company  using
muli-media (television, Internet and magazines)  to  create  a  
selling  platform,  and  is dedicated to developing the new
generation market of  home shopping  in  China. Happigo started
broadcasting  on  17  March  2006,  and  was  founded  by  Hunan
Broadcasting Group, the biggest media group in China,  and  Hunan  
Satellite  TV Station, one of the most recognised TV stations in
China.  Happigo is the  first and  for now the only live TV Home  
Shopping  Company  in  the  mainland  China. Since the very
beginning, Happigo has been the first TV  channel  that  produces 10
hours'      continual      specialized      live      home      shopping      
programs. Chinese)

end of announcement                                                 euro adhoc

ots Originaltext: Motion Network TV
Im Internet recherchierbar:

Further inquiry note:
Christophe Kourdouly
Telefon: +33 1 72 100 214

Branche: Media
ISIN:      GB00B291K520
WKN:        A0M910
Börsen:  Börse Frankfurt / Open Market

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