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04.10.2007 – 19:54

Sun Chemical / SmartColour(TM)

Sun Chemical Makes Predictable, Consistent Brand Colour Management Possible With SmartColour(TM)

Wexham Springs, England (ots/PRNewswire)

Now brand owners can
predict how their corporate spot colours will reproduce on a wide
variety of substrates, from brown corrugated to clear film to white
polypropylene, with the SmartColour(TM) portfolio of colour
management tools from Sun Chemical ( On
October 10 at the Packaging Development Forum in Amsterdam, Sun
Chemical will conduct the first European demonstration of the
SmartColour software system and announce limited sales release of the
new solution.
SmartColour allows packaging developers to see real colour end
results anywhere in their workflow, by displaying real ink colour on
the chosen substrate and matching the desired colour with the ink
that will deliver the brand colour on retailer shelves.
"When packaging developers and printers miss the mark in
attempting to match a brand's spot colour, the error may appear at
the proofing stage - leading to multiple proofs and adjustments
before the customer approves the job," said Patrice Aurenty, Business
Leader, Colour Management, Sun Chemical Europe
( "Such mistakes are not only
expensive, but they also lead to delays in product release and order
fulfillment, mounting up losses in sales."
The SmartColour system lets brand owners, designers, prepress
companies and converters organize, standardize, digitize and
integrate brand colour management into their packaging and production
workflow. The system brings together a combination of consulting
support, customized brand colour standards, software and database
systems, and online collaboration tools to create a user friendly and
truly revolutionary approach to managing spot colours.
A key component of the system, SmartColour iVue(TM), takes the
guesswork out of matching the spot colour with the substrate on the
computer monitor to get the exact colour brand owners require in the
earliest design phase. Operating as an Adobe Photoshop plug-in, iVue
relies upon the massive Sun Chemical colour database of real ink
colours, on common packaging substrates printed by relevant printing
processes allowing users to consider multiple alternatives to deliver
a specified brand colour on one or more packaging materials.
More information about SmartColour is available at


Contacts: Patrice Aurenty, Sun Chemical Europe, +44-145-433-2810,, Colin Harding, Grayling,