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Henkel KGaA

Henkel initiates measures to increase long-term profitability

Düsseldorf (euro adhoc) -

  ots.CorporateNews transmitted by euro adhoc. The issuer is responsible for
  the content of this announcement.
finances/Henkel
Düsseldorf, February 27, 2008
Program "Global Excellence" to strengthen competitiveness
Henkel initiates measures to increase long-term profitability
Against the background of changing market conditions, especially with
regard  to ever stronger competition and increasing cost pressure, 
caused among  others  by markedly rising raw material prices, the 
Management Board  of  Henkel  KGaA  has decided the basics of an 
efficiency enhancement program.
"With this step, we are responding early and  responsibly  to  the  
ever  faster changes in our markets", says Ulrich Lehner, Chairman of
the  Management  Board of Henkel KGaA. "This way, we prepare for 
oncoming developments and  ensure  the future viability of our 
company from a position of strength. "
The program, which will  be  initiated  on  a  worldwide  level,  is  to  define
projects in all  business  sectors,  regions  and  functions  with  the  aim  to
sustainably   strengthen   both    Henkel's    profitability    and    long-term
competitiveness. The initiative, with a volume of about 500  million  euros,  is
designed to generate annual savings of  around  150  million  euros  from  2011.
Based on experience from similar programs carried through  in  the  past,  these
measures could result in the reduction of about 3,000 jobs.
"We are fully aware of the particular responsibility entailed  
especially  with this part of the considerations", says Lehner. "The 
program is not  about  mere reduction of costs, but about an 
investment in processes  and  structures  with future viability to 
which we are committed due to our corporate responsibility. As in the
past, and in accordance with our tradition and values,  the  possible
job reduction will be carried out in a socially responsible manner."
Henkel will finalize the details of the program  following  the  
development  of single project ideas and the subsequent discussion 
with both the works  councils and the employees likely to be 
affected.
For more than 130 years, Henkel has been a leader with brands  and  
technologies that make people's lives easier, better and more 
beautiful. Henkel  operates  in three business areas - Home Care, 
Personal Care, and  Adhesives  Technologies  - and ranks among the  
Fortune  Global  500  companies.  In  fiscal  2007,  Henkel generated
sales of 13.074 billion euros and operating profit  of  1,344  
million euros. Our 53,000 employees worldwide are dedicated to 
fulfilling our  corporate claim, "A Brand like a Friend," and  
ensuring  that  people  in  more  than  125 countries can trust in 
brands and technologies from Henkel.
This information contains forward-looking statements  which  are  
based  on  the current estimates and assumptions made by the  
corporate  management  of  Henkel KGaA. Forward-looking statements 
are characterized by the use of words  such  as expect, intend, plan,
predict, assume, believe, estimate, anticipate, etc.  Such statements
are not to be understood  as  in  any  way  guaranteeing  that  those
expectations will turn out to be accurate. Future performance  and  
the  results actually achieved by Henkel KGaA  and  its  affiliated  
companies  depend  on  a number of risks and uncertainties and may 
therefore differ materially  from  the forward-looking statements. 
Many of these factors are outside  Henkel's  control and cannot be 
accurately estimated in  advance,  such  as  the  future  economic 
environment  and  the  actions  of  competitors  and  others  
involved  in   the marketplace. Henkel neither plans nor undertakes 
to update  any  forward-looking statements.
Henkel KGaA
Head of Corporate Communications
Ernst Primosch, Corporate Vice President
Press Contact:
Henkel Corporate Communications
Lars Witteck                      Wulf Klüppelholz
Phone: +49-211-797-2606           Phone: +49-211-797-1875
Fax: +49-211-798-9208             Fax: +49-211-798-9208
press@henkel.com
[pic]
end of announcement                               euro adhoc

Further inquiry note:

Wulf Klüppelholz
Tel.: +49 (0)211 797-1875
E-Mail: wulf.klueppelholz@henkel.com

Branche: Consumer Goods
ISIN: DE0006048408
WKN: 604840
Index: DAX, CDAX, HDAX, Prime All Share
Börsen: Börse Frankfurt / regulated dealing/prime standard
Börse Hamburg / free trade
Börse Stuttgart / free trade
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Börse Berlin / regulated dealing

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