Zurich (ots) - What do exclusive fashion and the famous winter
vacation resort St. Moritz have in common? Not only the name. For the
time being, from November 6, 2006, the fashion label will be
exclusively distributed on-line.
Crystal clear mountain lakes, exhilarating nature and rendezvous
of the rich and beautiful - this is St. Moritz. The fashion of "The
pure Luxury of St. Moritz" truly incorporates these qualities and
puts them into practice. The result: exquisite textiles, first-class
workmanship, and exclusive design. Manually applied Swarovski jewels
(http://www.swarovski.com) give added resplendence to the part of the
glamorous fashion collection. The "One" collection comprises Leisure
Wear for Men and Women and carries the name "The Mountain Religion".
The internationally renowned, former Joop designers, Khadija Larens
and Bulent Ocal design the formal wear collection, which will expand
the range of garments in spring of 2007.
Not only fashion, but even the channel of distribution will be
exclusive for the time being: "The pure Luxury of St. Moritz" will be
exclusively distributed via the Internet. The specially created
on-line store http://www.stmoritz-store.ch will make sure that the
noble fashion from Dubai will be available via Japan to Moscow. By
spring 2007 the on-line store range will be extended with St. Moritz
license products; e.g. with St. Moritz champagnes, for: Whoever
mentions the name of St. Moritz, will not be able to miss the noble
king under the list of wines.
FASHION BOX Group
(http://www.fashionbox.ch) is a licensee of the St. Moritz
trademark. The former Miss Switzerland Tanja Gutmann has been engaged
as representative for the "St. Moritz-The Mountain Religion"
ots Originaltext: "The pure Luxury of St. Moritz"
CEO FASHION BOX AG
Head Communications & PR St. Moritz-Online Store