Amsterdam, The Netherlands (ots/PRNewswire) - Gemalto (Euronext
NL0000400653 GTO), a world leader in digital security, and Abaxia, a
leader in Mobile Desktop solutions, today announces the launch of a
complete package that will enable the dynamic management of on-device
services. This innovative solution relies on the new generation of
multimedia SIM cards from Gemalto associated with an over the air
(OTA) infrastructure. This combination will give mobile operators
greater control of the handset user interface (UI) by allowing them
to manage the way users access the handset's internal phone features
and menus. It will also increase the average revenue per user (ARPU)
generated by data services. With this Gemalto-Abaxia package, mobile
operators can now proactively manage the user interface and the
associated services via OTA, even once the handsets have been
The Gemalto multimedia SIM cards will carry the handset
customization elements like the user interface and the settings for
data services, in addition to the new multimedia phonebook and the
local operator portal already available from the SIM. The Gemalto
new-generation hosted OTA infrastructure will enable remote
management of the user interface and the associated operators'
services over GPRS or 3G networks.
The new application will allow mobile operators to better meet
their subscribers' needs by deploying the handset user interface and
the associated services via the SIM. These are tailored to each
individual market segment - for example business, teenagers or women.
In addition, operators can use the new Gemalto hosted OTA
infrastructure to manage all the SIM elements and lengthen the
lifecycle of their services.
"This new solution enables mobile operators to manage the entire
lifecycle of the on-device services from the SIM card, an element
which is totally under their control," said Philippe Vallée,
executive vice president, mobile telecommunications and R&D at
Gemalto. "Leveraging our new hosted OTA infrastructure for multimedia
SIM cards, this combined solution reinforces Gemalto's positioning as
a leading global service provider for mobile operators, enabling them
to easily perform handset and services customization, as well as
content and contacts management."
The Gemalto-Abaxia solution stems from the evolution of Abaxia's
operator-customized user interface called Mobile Portal. Mobile
Portal is the flagship application of the Abaxia Mobile Desktop
product range and has been developed to supersede the classic idle
screen with an operator-branded UI, which provides users with
one-click access to value-added services and device functions. It
also features a unique launching screen. The Abaxia Mobile Desktop
software automatically extracts the UI customization elements from
the Gemalto multimedia SIM card. The fully generic Mobile Portal
agent is embedded in the handset, while customization elements for
each operator are provided by the SIM.
"Abaxia Mobile Desktop is a strategic tool that is ideal for
mobile operators on mature markets, as they are facing strong
competition on the services they offer," commented Cédric Mangaud,
Abaxia chief executive officer. "The partnership between Abaxia and
Gemalto enables operators to move from merely customizing the handset
to complete handset personalization, so the end-user is offered an
application which matches its specific needs and is one that will
evolve as the user's demand changes."
This solution is initially available on smart phones, and will be
deployed as part of the Gemalto multimedia offer.
Meet Gemalto and view the demo on stand 8A102 (Hall 8) and
Abaxia's stand 2E56 (Hall 2).
Gemalto (Euronext NL 0000400653 GTO) is a leader in digital
security with pro forma 2006 annual revenues of EUR1.7 billion,
operations in about 100 countries and over 10,000 employees including
1,500 R&D engineers.
In a world where the digital revolution is increasingly
transforming our lives, Gemalto's solutions are designed to make
personal digital interactions more convenient, secure and enjoyable.
Gemalto provides end-to-end digital security solutions, from the
development of software applications through design and production of
secure personal devices such as smart cards, SIMs, e-passports, and
tokens to the management of deployment services for its customers.
More than a billion people worldwide use the company's
products and services for telecommunications, financial services,
e-government, identity management, multimedia content, digital rights
management, IT security, mass transit and many other applications.
As the use of Gemalto's software and secure devices increases with
the number of people interacting in the digital and wireless world,
the company is poised to thrive over the coming years.
Gemalto was formed in June 2006 by the combination of Axalto
For more information please visit www.gemalto.com
Abaxia, leader in Mobile Desktop solutions is a software publisher
specialising in mobile embedded software. Its primary mission is to
provide Mobile Services carriers, Terminals manufacturers mobile
embedded solutions for increasing their ARPU by easing out the usage
of mobile services. Abaxia designs very powerful user-friendly
solutions to turn mobile devices into true wireless links at the
centre of everyday use, giving the best user experience. Abaxia
currently plays a major role in six constructors' ROM build, and is
referenced among the leading mobile industry companies such as
Orange, Nokia, and Bouygues Telecom. The management team has
extensive experience in mobile computing, with a mixed background in
telecommunications, information systems and Internet technologies.
More information is available at www.abaxia.com
T: + 33-1-55-01-57-27
ots Originaltext: Gemalto
Im Internet recherchierbar: http://www.presseportal.ch
Press contacts; Gemalto, Emmanuelle Saby, T: + 33-1-55-01-57-27, M.:
+33-(0)6-09-10-76-10, firstname.lastname@example.org; Aline Borne, T.:
+33-(0)1-55-01-51-05, M.: +33-(0)6-16-29-87-04,
email@example.com; TBWA\Corporate, Maxence Naouri, T.: