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SAF AG

EANS-News: SAF AG
SAF has started off fiscal year 2010 on solid footing

Tägerwilen (euro adhoc) -

Success in direct sales – ROLLER counts on SAF RetailSuite Store
  Corporate news transmitted by euro adhoc. The issuer/originator is solely
  responsible for the content of this announcement.
quarterly report/Q1/2010
Subtitle: Success in direct sales – ROLLER counts on SAF RetailSuite 
Store
- Following strong prior-year quarter
revenues declined by 19.4 percent in Q1/10 - SAF wins ROLLER as 
direct customer - License revenues declined by 49.9 percent in Q1/10 
- Maintenance revenues increased by 23.0 percent in Q1/10 - Earnings 
suffered under weaker license revenues
Tägerwilen/Switzerland, May 12, 2010. SAF AG, which is listed in the 
Prime Standard of the Frankfurt Stock Exchange (ISIN CH0024848738), 
started solid into new fiscal year. After generating the 
second-highest revenues in Company history in the first quarter 2009,
SAF recorded a 19.4 percent drop in revenues to EUR 3.6 million in 
the first three months of 2010. So, SAF´s start was slightly below 
expectations. Net profit also developed in line with revenues. 
Despite a modest rise in costs, net profit dropped from EUR 1.2 
million to EUR 0.2 million. This triggered a decrease in the net 
profit margin from 26.0 percent to 4.1 percent. The operating profit 
(EBIT) also followed this trend. After reaching EUR 1.3 million in 
the first quarter of last year, it fell to EUR 0.2 million.
The drop in revenues and earnings is due primarily to a major direct 
sales agreement which SAF concluded with the American retail group 
Winn-Dixie at the beginning of last year. The volume of this 
contract, like the Winn-Dixie group itself, was larger than average 
and along with the other licensing agreements concluded, led to 
extraordinarily good revenues in the first quarter. By comparison, in
the first quarter 2010 SAF recorded a 49.9 percent drop in licensing 
revenues to EUR 1.3 million. SAF concluded a total of four new 
licensing agreements, two from SAP and two from the direct business. 
SAF welcomed its newest German customer, ROLLER, a discount furniture
retailer, which will use SAF RetailSuite Store to replenish its 
approximately 100 stores and subsidiary going forward. This 
partnership came about as the result of a pilot project which 
indicated that order time could be reduced by more than half through 
the use of SAF RetailSuite Store, allowing employees to devote more 
time to sales and service. Maintenance business once again proved to 
be a guarantor for sustained revenue growth. Revenues in the 
maintenance business rose by 23.0 percent to reach EUR 2.1 million in
the first quarter 2010.
"After a modest start in the first quarter, we are expecting revenues
to continue to develop positively over the course of the year" 
reports Dr. Andreas von Beringe, founder and President of the Board 
of Directors at SAF adding "In the US, we have successfully 
cultivated several promising relationships with potential new 
customers, primarily in the wholesale and the foodstuffs industries".
SAF has also been able to make contact with leading retailers in 
South America, while within Europe, the markets in the United Kingdom
and Eastern Europe are gaining in significance.
Since April 1, 2010, Udo Meyzis, who has risen through the ranks of 
SAF, has been serving as successor as head of the Company in the 
position of CEO. "Together with my colleagues from the Executive 
Management team Uwe Zachmann, responsible for product development as 
CTO, and Philipp Zielke, in charge as CFO, we are fully committed to 
keeping SAF on its course for growth," Meyzis takes a look at SAF´s 
future, while SAF as an independent company will continue operating 
in close cooperation with the majority shareholder SAP.
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About SAF AG SAF Simulation, Analysis and Forecasting AG specializes 
in the development of automated ordering and forecasting software for
retailers and industrial manufacturers. SAF deploys the demand chain 
management approach, which controls replenishment planning based on 
consumer demand patterns. SAF software assists users to realize 
substantial cost savings and optimizes general logistics conditions 
through its simulation capabilities. As a result, significant 
competitive advantages are achieved along the entire value chain: 
lower inventories, improved product availability, and last, but not 
least, a higher level of customer satisfaction.
SAF AG was established in 1996 by Dr. Andreas von Beringe and Prof. 
Dr. Gerhard Arminger. SAF shares are listed at the official market 
(Prime Standard) at the Frankfurt Stock Exchange (FWB). Today, the 
company employs approx. 100 people. Consolidated sales revenues for 
fiscal year 2009, according to IFRS statements, were EUR 16.6 million
with consolidated profit of EUR 0.7 million which were affected by 
one-time costs of EUR 2.8 million due to the takeover by SAP. SAP 
currently holds approx. 70 percent of SAF´s shares. SAF´s products 
are distributed in many European countries as well as in the United 
States. The company is headquartered in Tägerwilen, Switzerland. SAF 
also has a subsidiary in the United States: SAF Simulation, Analysis 
and Forecasting U.S.A., Inc., Irving and in Slovakia, Bratislava: SAF
Simulation, Analysis and Forecasting Slovakia s.r.o. with the focus 
on Nearshore-Development.
Forward Looking Statements and Estimates This information contains 
forward looking statements based on assumptions and estimates of 
SAF's Management Board. Although we assume the expectations in these 
forward looking statements are realistic, we cannot guarantee they 
will prove to be correct. The assumptions may harbor risks and 
uncertainties that may cause the actual figures to differ 
considerably from the forward looking statements. Factors that may 
cause such discrepancies include, among other things, risks that are 
mentioned in the annual report 2009. SAF does not plan to update the 
forward looking statements, nor does it assume the obligation to do 
so.
end of announcement                               euro adhoc

Further inquiry note:

Astrid Strömer
+41 (0)71 666 79 48
astrid.stroemer@saf-ag.com

Branche: Software
ISIN: CH0024848738
WKN: A0JD78
Index: Prime All Share, Technology All Share
Börsen: Frankfurt / regulated dealing/prime standard
Berlin / free trade
Stuttgart / free trade
Düsseldorf / free trade
München / free trade

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