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SAP Announces Intent to Acquire SAF AG

Tägerwilen (euro adhoc) -

  Corporate news transmitted by euro adhoc. The issuer/originator is solely
  responsible for the content of this announcement.
Switzerland — July 20, 2009 — SAP AG (NYSE: SAP), the world´s leading
provider of business software, today announced its intent to make a 
public tender offer to purchase all shares in SAF Simulation, 
Analysis and Forecasting AG, one of the global forecasting and 
replenishment software leaders in the retail and wholesale 
industries. Through the intended acquisition, SAP plans to further 
extend and complement its current planning, forecasting and 
replenishment solution portfolio for retail and wholesale companies. 
The companies have a long history of successful cooperation based on 
an original equipment manufacturer (OEM) partnership. At present, SAP
does not hold any shares in SAF AG. SAP intends to offer SAF 
shareholders an amount of EUR 11.50 per share, which represents a 9.5
percent premium according to the XETRA closing price (EUR 10.50) for 
the SAF share on July 17, 2009, and a 33.9 percent premium to the 
volume-weighted average price of the SAF shares in XETRA trading on 
the Frankfurt Stock Exchange over the past three months. The offer 
will be made subject to a minimum acceptance threshold of 50 percent 
plus one share and the approval of the responsible anti-trust 
authorities. Both major SAF shareholders, who together hold 
approximately 38 percent of the shares in SAF, have agreed to accept 
the SAP offer.         SAF specializes in the development of ordering
and forecasting software for the retail, logistics and industrial 
sectors. The company employs the innovative conceptual demand chain 
management approach, which allows the process chain to be controlled 
and optimized by its central driving force - the customer´s buying 
behavior. SAF`s three related core products are software engines: SAF
SuperStore and SAF SuperWarehouse, targeted at automated goods 
replenishment for the retail sector, and SAF SuperForecast that can 
be used for forecast-based planning across all industries. SAF`s 
groundbreaking software makes it possible to fully automate 
replenishment processes and ensure their reliability using forecasted
future demands. The result is lower inventories, improved product 
availability, and increased customer satisfaction. By increasing 
revenues and reducing costs, retailers´ competitiveness increases. 
Founded in 1996 and based in Tägerwilen, Switzerland, the company has
approximately 100 employees and subsidiaries in the United States, 
Slovakia and Germany. "Since 2002, SAP has relied on our 
technological expertise and has fully integrated our SAF engine into 
its SAP Forecasting and Replenishment module within the framework of 
our OEM partnership," said Dr. Andreas von Beringe, SAF´s founder, 
CEO and president. "In becoming a part of SAP, SAF brings its 
sustainable forecasting and replenishment expertise to the company. 
We will tie together our strengths in development and sales and thus 
help meet the increasing needs of current and future customers." Adds
von Beringe, "Our customers will clearly benefit from the combined 
service and product portfolio as well as from the strong retail 
expertise and the global reach of SAP as the worldwide market leader 
in business software." For SAP, the retail and wholesale industries 
are an important market with significant growth potential. Companies 
in these industries increasingly prefer software that offers 
standardized and integrated business processes from corporate 
headquarters to the warehouse to the store level. Insightful sales 
forecasts, greater transparency of stock level and replenishment 
orders and process automation through forward-looking software 
solutions are recognized more and more as areas of significant 
importance in gaining competitive advantage. Nearly 100 customers 
have licensed SAF technology to date, and have demonstrated that the 
solution offering has proved of value to their business.         
"Through the planned acquisition of SAF, SAP reiterates its strategy 
to help our customers gain more clarity and transparency across their
businesses and drive sustainable efficiency through innovative and 
reliable software solutions," said Bob Stutz, corporate officer and 
member of the Executive Council, SAP. "With core components of the 
SAF software already embedded into the SAP Retail solutions, 
customers will further benefit from the joined solution and 
technology portfolio, as well as from the combined innovative 
strengths." The specific offer details will be provided in the offer 
document which is expected to be published shortly at
About SAF SAF Simulation, Analysis and Forecasting AG specializes in 
the development of automated ordering and forecasting software for 
retailers and industrial manufacturers. SAF deploys the demand chain 
management approach, which controls replenishment planning based on 
consumer demand patterns. SAF software assists users to realize 
substantial cost savings and optimizes general logistics conditions 
through its simulation capabilities. As a result, significant 
competitive advantages are achieved along the entire value chain: 
lower inventories, improved product availability, and last, but not 
least, a higher level of customer satisfaction. SAF AG was 
established in 1996 by Dr. Andreas von Beringe and Prof. Dr. Gerhard 
Arminger. SAF shares are listed at the official market (Prime 
Standard) at the Frankfurt Stock Exchange (FWB). Today, the company 
employs approx. 100 people. Consolidated sales revenues for fiscal 
year 2008, were approx. EUR13.4 million with consolidated profit of 
EUR2.1 million according to IFRS statements. SAF´s products are 
distributed in many European countries as well as in the United 
States. The company is headquartered in Tägerwilen, Switzerland. SAF 
also has a subsidiary in the United States: SAF Simulation, Analysis 
and Forecasting U.S.A., Inc., Grapevine, Texas and in Slovakia, 
Bratislava: SAF Simulation, Analysis and Forecasting Slovakia s.r.o. 
with the focus on Nearshore-Development.
About SAP SAP is the world´s leading provider of business 
software(*), offering applications and services that enable companies
of all sizes and in more than 25 industries to become best-run 
businesses. With more than 86,000 customers in over 120 countries, 
the company is listed on several exchanges, including the Frankfurt 
stock exchange and NYSE, under the symbol "SAP." For more 
information, visit
# # #
(*) SAP defines business software as comprising enterprise resource 
planning and related applications.
Any statements contained in this document that are not historical 
facts are forward-looking statements as defined in the U.S. Private 
Securities Litigation Reform Act of 1995. Words such as "anticipate,"
"believe," "estimate," "expect," "forecast," "intend," "may," "plan,"
"project," "predict," "should" and "will" and similar expressions as 
they relate to SAP are intended to identify such forward-looking 
statements. SAP undertakes no obligation to publicly update or revise
any forward-looking statements. All forward-looking statements are 
subject to various risks and uncertainties that could cause actual 
results to differ materially from expectations. The factors that 
could affect SAP's future financial results are discussed more fully 
in SAP's filings with the U.S. Securities and Exchange Commission 
("SEC"), including SAP's most recent Annual Report on Form 20-F filed
with the SEC. Readers are cautioned not to place undue reliance on 
these forward-looking statements, which speak only as of their dates.
Copyright © 2009 SAP AG. All rights reserved. SAP, R/3, mySAP,, xApps, xApp, SAP NetWeaver and other SAP products and 
services mentioned herein as well as their respective logos are 
trademarks or registered trademarks of SAP AG in Germany and in 
several other countries all over the world. All other product and 
service names mentioned are the trademarks of their respective 
companies. Data contained in this document serve informational 
purposes only. National product specifications may vary.
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For customers interested in learning more about SAP products:
Global Customer Center: +49 180 534-34-24
United States Only: 1 (800) 872-1SAP (1-800-872-1727)
For more information, press only: Guenter Gaugler, SAP, +49 6227 
7-65416,, CET Holger Rungwerth, SAP, +41 58 
871 - 6589,, CET Christoph Liedtke, SAP, +49
6227 7-50383,, CET SAP Press Office, +49 
(6227) 7-46315, CET; +1 (610) 661-3200, EDT; Astrid 
Strömer, SAF, +41 71 666 7948,, CET
Investor Relations:
Stefan Gruber, SAP, +49 6227-74 48 72,, CET
Astrid Strömer, SAF, +41 71 666 7948,, CET
end of announcement                               euro adhoc

Further inquiry note:

Astrid Strömer
+41 (0)71 666 79 48

Branche: Software
ISIN: CH0024848738
Index: Prime All Share, Technologie All Share
Börsen: Frankfurt / regulated dealing/prime standard
Berlin / free trade
Stuttgart / free trade
Düsseldorf / free trade
München / free trade

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