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24.03.2011 – 14:02

asknet AG

EANS-News: asknet Expands A/B and Multivariate Testing on Live Sites

Localized e-shops provider enables digital publishers of software, games, videos, and music to increase sales with multiple testing scenarios

  Corporate news transmitted by euro adhoc. The issuer/originator is solely
  responsible for the content of this announcement.

Company Information/Technology

Subtitle: Localized e-shops provider enables digital publishers of software, games, videos, and music to increase sales with multiple testing scenarios

Karlsruhe, San Francisco (euro adhoc) - asknet, a leading provider of global eCommerce solutions that increase sales and expand markets for software and digital media companies, announced today new capabilities for A/B and multivariate testing. Based on the asknet principle that there is no one size fits all solution in international eCommerce, asknet offers best practices and tools to customize, define, test and analyze best marketing tactics on a live shopping site.

"There is the ongoing challenge to fine-tune multi-channel global eCommerce sites so each is uniquely positioned for each region, channel and customer group you´re selling to," said Michael Scheib, CEO of asknet AG. "Sometimes a tweak in a layout or check-out process in a particular region can add to the bottom line. With the asknet comprehensive self-serve cart layout and integrated testing tools, customers can adjust local online shops specifically to their unique visitors, resulting in increased revenue and a winning customer experience."

The asknet approach to A/B testing is uniquely comprehensive and unmatched in the industry because it is based on real localized and global experience. asknet offers predetermined customer segmentation options for A/B and multivariate testing based on best practices for the e-shop channel. In addition to customer segmentation, asknet provides the ability to test layout variations and to compare design elements, workflow order and product placement. All of this can be done visually and easily as special coding such as HTML Coding knowledge is not required. Alternatively, software and digital media companies can create their own customized testing based on specific needs of their products, user groups and global e-shops.

Included are both standard and customized reports for A/B and multivariate testing. Predefined reports include integrated web analytics tools to measure the effects of changes in layout and customer segmentation measurements which include conversion rates, page impressions, sales and average order value. Unique reports can also be developed through asknet and can be customized for different people throughout the organization.

Best practices show that adapting eCommerce shopping carts and payment processes to regional habits increase sales. asknet´s global eCommerce platform enables businesses to access these and other international markets with 31 shop languages, 40 billing currencies, 38 payment options and 12 customer service languages. The most recent addition to asknet´s online payment options is Brazil´s Boleto Bancário.

With the asknet eCommerce platform, customers can extend their global reach without compromising local customs and preferences with fully localized carts for most countries including Russia and China. Localized customer service and billing currency in Russian rubles and WebMoney, one of the most common secure payment systems in Russia, as well as Alipay, the leading online payment method in China, are available. In addition, asknet localizes registration pages for regional standards and offers native speaker customer service in all time zones.

For more information on how asknet can accelerate your online digital media downloads internationally, please visit www.asknet.com.

About asknet asknet is a leading provider of global eCommerce solutions that increase sales and expand markets for software and digital media companies. asknet solutions enable publishers to expand their international reach while maintaining localized services to customers in the US, Europe, Asia and new emerging markets. The asknet Digital Index (ADI), Vendor Interaction Process (VIP), and Shop Cockpit provide quick and easy solutions tailored to meet each customer´s needs and enable flawless execution across the full range of eCommerce services, from order management and local payment options to multi-lingual customer service. Founded in 1995, asknet today offers localized e-shops in over 170 countries. The company is based in Germany and has headquarters in San Francisco and Tokyo.

end of announcement                               euro adhoc


Martina Oerther
Director Corporate Marketing
Tel.: +49 (0)721 96 458-6369
Email: martina.oerther@asknet.com

Branche: Electronic Commerce
ISIN: DE0005173306
WKN: 517330
Börsen: Berlin / free trade
Stuttgart / free trade
Düsseldorf / free trade
München / free trade
Frankfurt / Open Market / Entry Standard

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