SinnerSchrader takes over advertising sales business of newtention
Hamburg (euro adhoc) -
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cooperations/technology
SinnerSchrader is strengthening its Performance Marketing division by taking over the advertising sales business of Hamburg-based ad management specialist newtention technologies GmbH. By taking over the business previously operated by the newtention subsidiary adbalance GmbH, SinnerSchrader has increased its media team by two employees.
At the same time, SinnerSchrader and newtention have agreed on far-reaching cooperation to further develop newtention´s leading n7 profiling, targeting and ad management technology and to position it on the market. adbalance´s clients will thus continue to benefit from the innovative n7 ad server technology and the profile-based advertising contacts. The parties have agreed to maintain confidentiality about the details.
"The marketing of banner ads based on performance-oriented income models and profile targeting is currently greatly gaining in importance," says Matthias Schrader, Chairman of the SinnerSchrader Management Board. "On the market, we can see a rising demand for efficient, performance-oriented sales advertising in the digital channels."
About SinnerSchrader SinnerSchrader is a leading interactive agency in Germany. SinnerSchrader develops interactive customer experiences which radically intensify the relationship between brands and consumers. SinnerSchrader was founded in 1996, has been listed on the stock exchange since 1999, and has over 200 employees in Hamburg and Frankfurt am Main.
About newtention Founded in 1999, newtention technologies is now one of the leading independent providers of ad server technology in Europe. With just under 20 specialists, the company develops and markets individual ad management solutions for the online industry. The premium ad management suite n7 with its specially developed versions based on the needs of its users is at the heart of newtention´s product range. The company´s portfolio is supplemented by professional services and individual application development for agencies, advertisers and marketers.
end of announcement euro adhoc
Further inquiry note:
SinnerSchrader Aktiengesellschaft
Thomas Dyckhoff, CFO
T. +49. 40. 39 88 55-0
Martin Recke, Corporate Communications
T. +49. 40. 39 88 55-181
E-Mail: ir@sinnerschrader.de
F. +49. 40. 39 88 55-100
Branche: Software
ISIN: DE0005141907
WKN: 514190
Index: CDAX, Prime All Share, Technologie All Share
Börsen: Börse Frankfurt / regulated dealing/prime standard
Börse Berlin / free trade
Börse Hamburg / free trade
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