Palo Alto, California (ots/PRNewswire) - Genencor International,
Inc., announced today the availability of a state-of-the-art protease
for the detergent industry worldwide, which demonstrates superior
performance in a wide variety of liquid formulations. The new product
incorporates Genencor's innovative technology and capabilities in
developing high-performance products for the detergent industry,
especially for the fast-growing Heavy Duty Liquid (HDL) Detergent
PURAFECT(R) Prime offers detergent manufacturers the opportunity
to enhance cleaning performance in variable washing conditions. In
tests, the new product demonstrates higher yield efficiency in
heavy-duty liquid formulations, provides improved stain removal, and
offers enhanced cleaning performance at low temperatures.
-- Genencor's PURAFECT Prime product removes some of the toughest
and most frequently occurring protein-based stains in laundry, such
as blood, egg, milk products containing cocoa, and grass.
-- Also, the superior efficiency of this protease offers the
possibility to reach cleaning performance at lower dosage than
standard proteases. This translates into equal performance at lower
dosage than standard, or higher performance at equal dosage to
standard. The actual impact is dependent on the HDL formulation and
-- In tests at Genencor and independent laboratories, the PURAFECT
Prime shows improved soil removal at low temperatures ranging from
20-40 degrees C or 68-104 degrees F in typical European and North
American wash conditions. This is key since an increasing number of
consumers in Europe and North America are washing clothes at lower
temperatures to maintain fabric quality and reduce energy
The new product also demonstrates a significant improvement in
storage stability, and performance consistency compared to existing
proteases. Overall, PURAFECT Prime is a robust enzyme with respect to
temperature, concentration, and water hardness.
"We are pleased to offer our protease technology to the market,"
said Philippe Lavielle, vice president of Fabric & Household Care at
Genencor. "The improved cleaning performance at low temperatures
allows us to again show our commitment to, and solidify our strength
in the Heavy Duty Liquid Detergent segment. Ultimately, we believe
this high-performance enzyme will bring a new level of
differentiation and competitiveness to detergent manufacturers
To find out more about PURAFECT(R) PRIME, please visit our website
at http://www.genencor.com/wt/gcor or contact your Genencor
Genencor International is a diversified biotechnology company that
develops and delivers innovative products and services into the
health care, agri-processing, industrial and consumer markets. Using
an integrated set of technology platforms, Genencor's products
deliver innovative and sustainable solutions to many of the problems
of everyday life.
Web site: http://www.genencor.com
ots Originaltext: Genencor International, Inc.
Im Internet recherchierbar: http://www.presseportal.ch
media, Ana Maria Bravo-Angel, +31-71-56-86-151, or Daren Kwok,
+1-323-202-1058, both for Genencor International, Inc.