, Web-Based Distributor of Magic Retail Products, Opens Second Warehouse in London

    Las Vegas (ots/PRNewswire) - In the first quarter of 2005, web-based magic retailer,, continued to flourish with increased sales. Since its inception in 2002, has witnessed a substantial trend of growth in its global distribution. In an effort to better serve overseas clientele,, headquartered in Las Vegas, has expanded its empire to include a warehouse location in London.



    "Our customer base in Europe has more than doubled in the past year. When we noticed this trend, we started looking for a better way to serve our new clients. By building a warehouse in London, we were able to offer reduced delivery times and dramatically lower prices," said Acar Altinsel, co-founder of "We know how exciting it is to order a new magic trick and the fun that's had once the product arrives. We're now able to give our customers the tools they need to go out and entertain their family and friends sooner. Plus we're saving money on shipping which helps to keep our costs low." is a web-based company that provides a unique marketplace for magicians of all levels. In addition to selling thousands of pre-packaged magic tricks, videos and instructional products from top magic professionals, offers on-line magic meetings, Q&A sessions with celebrity magicians and the ability to view instructional videos before receiving the ordered product; these videos are produced in their own Las Vegas studio. "Our customers can actually start learning their new tricks on-line while their props are still in the mail. We're taking the mail-order experience into the 21st century," added Altinsel.

    Knowing the importance of community, the founders of developed The Penguin Foundation, a non-profit organization with the goal of using the power of magic to raise a child's self-esteem while assisting in their social development. Through distribution of products and the donation of time, The Penguin Foundation targets hospitals around the world to teach children how to entertain their peers and loved ones through performance, leaving all with the gift of envisioning a world of possibilities. proclaims itself to be "the best place in the world for a beginner to learn to be a magician." With the belief that some people were just "born to perform," was co-founded by two friends who shared the passion for entertaining, Maxwell Murphy and Acar Altinsel. They believe that magic is a powerful tool for connecting people from all walks of life while stimulating growth and development., an interactive web-based magic shop, has warehouses in both the United States at 6255 McLeod Drive, Suite 7, Las Vegas, NV 89120 and in London at 876 Plymouth Road, Slough, Berkshire SL14LP UK. For sales information inside the US, please call +1-800-717-2799. For international sales, please call 0800 085 5146.

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