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21.01.2005 – 02:49


IDEMA Forms Global Association for Hard Drive Industry

Sunnyvale, California (ots/PRNewswire)

- Disk Drive Industry Votes to Consolidate Regional Organizations
into One
The International Disk Drive Equipment and Materials Association
(IDEMA USA) and its subsidiary, IDEMA Asia-Pacific, have combined
operations with IDEMA Japan to form one global organization,
IDEMA(TM). IDEMA members voted overwhelmingly to approve the plan to
globalize the disk drive associations and approved IDEMA's first
global Board of Directors. "This is a historic achievement for
IDEMA's members, global volunteers, and staff," said Mark Geenen,
President of IDEMA. "This is the first step in forming and leveraging
the benefits of a truly global trade association. Member companies
will begin to receive a wider variety of benefits, and the disk drive
industry will now have a strong, unified voice." IDEMA GLOBAL
provides the means to address commercial issues in multiple regions
and streamline operations under one trade association, including a
truly global standards program.
The newly-created global Board of Directors provides equal
representation for each of its three main regions (United States,
Japan, and Asia-Pacific, including Singapore, China, Thailand, and
Malaysia). "The global Board will enable a unified IDEMA to have
synchronization strategies, set common goals, align programs and
report to its members from a global as well as regional perspective,"
states Dr. Tsuneo Suganuma, Sr. Chief Scientist, Hitachi Ltd.
Representation from Japan includes Mikio Matsuzaki, TDK; Dr. Tsuneo
Suganuma, Hitachi, Ltd.; Akira Kakehi, Fujitsu, Ltd.; and Noboru
Kubokawa, Institute of Information Technology, Ltd. The Asia Pacific
region is represented by John Coyne, Western Digital (M); James M.
Chirico, Seagate Technology International; TEH Bong Lim, MMI Holdings
Ltd.; and Dirk Thomas, Hitachi GST. Board members from the US region
include Dr. Alan Armstrong, Marvell; Rick Penn, Hutchinson
Technology; Jeff Donnelly, KLA-Tencor; and Adam Wray, Xyratex.
The Executive Advisory Council, which includes the top executives
of the industry leading companies, provides high-level strategic
support for IDEMA and was a strong supporter of the globalization
plan. "Innovations in rotating magnetic storage are creating both
revenue growth and profit pool opportunities for the hard drive
industry," said Matt Massengill, chairman and CEO of WD and member of
IDEMA's Executive Advisory Council. "It is a global industry with
some of the largest companies in the world as its customers. IDEMA
plays a critical role as the industry's association, and as a
globally networked organization will have the leverage to help the
industry flourish in this exciting time."
IDEMA is the trade association for the US$30 Billion disk drive
industry, representing 340 member companies in the personal
computing, enterprise, and consumer electronics storage with offices
in Sunnyvale, Ca., Singapore, and Tokyo, Japan. Visit
for more information.
Web site:


Mark Geenen, President of IDEMA, +1-408-991-9430, or