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Avid Technology Europe Ltd

Avid Wins ITV Newsroom Contract: Avid to Supply Integrated Newsroom Solutions to ITV Regional Franchises Over Five Years

Amsterdam, The Netherlands (ots)

IBC, HALL 7 STAND 930 -- Avid
Technology, Inc. (NASDAQ: AVID) today announced that it has won a
five-year contract to supply integrated newsroom solutions to the ITV
plc network across England and Wales.
The first newsroom system to be supplied under the agreement is
for Meridian, a regional station based in the South of England, in a
deal worth approximately £1million. Additional installations are
scheduled for Birmingham, Nottingham, Newcastle, Leeds and Norwich
within the next 18 months. In total, ITV has 11 franchises, each with
a main news centre, satellite offices, and field reporters based in
key locations within their respective regions.
"We had an urgent requirement to replace the incumbent system at
Meridian, but wanted to use the opportunity to choose a preferred
news solution for ITV as a whole. In addition, we recently introduced
a new way of producing regional news, with some regions separating
their on-air studios from production centres, and our key objective
was to find a partner with proven products that required no further
development to reliably meet our new technical requirements," said
Paul Stevenson, Controller of News Projects and Systems at ITV. "We
needed a new workflow that would facilitate the exchange of material
between sites, a common interface for our desktop and craft editing
systems, and scaleable and adaptable solutions that would meet the
needs of ITV's different franchises -- today and well into the
future. Avid delivers all these requirements, and its products were
immediately available as an integrated, working solution."
Graham Sharp, Avid's VP European Sales & Operations, said, "We are
delighted that ITV has chosen Avid as its preferred technology
provider. It shows the confidence that major broadcasters have in
Avid as the business partner to effect the transition to IP-based
News production across multiple sites; confidence in our
future-proofed technology, in our workflow and in our ability to
manage large series of projects -- from workflow analysis and project
design through to the delivery of training and on-air assistance. We
look forward to working with ITV on the successful implementation of
its plans over the coming years."
Under the terms of the contract, Avid will supply the regional
news centres with either Avid Unity™ for News or Avid Unity LANshare
shared storage solutions, depending on the size of each operation.
Each franchise will also be equipped with AirSpeed™ servers for
ingest and playout, Avid NewsCutter® Adrenaline™ systems for craft
editing and Avid NewsCutter XP systems for journalists to edit either
on desktop machines or laptops for field editing.
About ITV plc
ITV plc is a leading UK media company, owning all of the regional
Channel 3 licences in England and Wales, which together account for
over 90% of ITV1 advertising revenues. ITV plc wholly owns ITV2 the
fast growing free-to-air digital channel. ITV plc's production arm
comprises the largest commercial television production company in the
UK and one of Europe's largest programme distributors.
About Avid Technology, Inc.
Avid Technology, Inc. is the world leader in digital nonlinear
media creation, management and distribution solutions, enabling film,
video, audio, animation, games, and broadcast news professionals to
work more efficiently, productively and creatively. For more
information about the company's Oscar®, Grammy®, and Emmy®
award-winning products and services, please visit: www.avid.com.
© 2004 Avid Technology, Inc. All rights reserved. Product feature,
specifications, system requirements and availability are subject to
change without notice. Avid, Digidesign, Film Composer, Pro Tools,
Avid Unity, NewsCutter, AirSpeed, and Adrenaline are either
registered trademarks or trademarks of Avid Technology, Inc. in the
United States and/or other countries. Avid received an Oscar
statuette representing the 1998 Scientific and Technical Award for
the concept, design and engineering of the Avid Film Composer® system
for motion picture editing. Digidesign, Avid's audio division,
received an Oscar statuette representing the 2003 Scientific and
Technical Award for the design, development and implementation of its
Pro Tools® digital audio workstation. Oscar is a trademark and
service mark of the Academy of Motion Picture Arts and Sciences. Emmy
is a registered trademark of ATAS/NATAS. Grammy is a trademark of The
National Academy of Recording Arts and Sciences, Inc. All other
trademarks contained herein are the property of their respective
owners.
Press Contact:
Wendy Mattock
Avid Technology Europe Ltd
+44 (0)1753 658428 
wendy_mattock@avid.com
Investor Contact:
Dean Ridlon
Avid Technology, Inc.
978.640.5309 
dean_ridlon@avid.com

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