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06.04.2009 – 17:41

Bacardi Limited

Hong Kong Resident Wins Ride with F1(TM) Legend Michael Schumacher

    Hong Kong (ots/PRNewswire)

    - Schumacher ultimate "Designated Driver" With Winner of Bacardi Ltd's  "Champions Drink Responsibly" Contest

    - Milos Petrava Will be Schumacher's First Drive on Famed Ascari Track  in Southern Spain

    As part of its responsible drinking "Champions Drink Responsibly" campaign, Bacardi Limited, the largest privately held spirits company in  the world, announced the international winners of its "Driving Experience  of a Lifetime" contest-the opportunity to be in the passenger seat next to  Michael Schumacher, the world's most successful Formula One(TM) driver.  Milos Petrava from Hong Kong is one of 28 winners internationally who will  receive an all-inclusive trip to drive with Schumacher to raise awareness  of the critical message of responsible drinking.

    Michael Schumacher, who is the Bacardi Limited Global Social Responsibility Ambassador, will drive Milos Petrava and other international country winners around the legendary Ascari race track circuit in southern Spain to heighten attention about options available to avoid drinking and driving. They include using public transportation, taking a taxi, designating a driver, or drinking non-alcoholic cocktails if they must drive. Schumacher and Milos Petrava will enjoy a full-throttle ride to highlight how champions stay in control through Schumacher's expert handling of a high performance car.

    "I am eager to spread this message that drinking and driving don't mix. It is a topic I personally feel very strongly about" said Michael Schumacher, a seven-time Formula One(TM) world champion and Bacardi Limited Global Social Responsibility Ambassador.

    Bacardi Limited, the largest privately held spirits company in the world, and Michael Schumacher, the most successful F1 driver of all time, teamed up because both share a passion for educating consumers about the dangers of drinking and driving.

    In addition to being driven by designated driver Michael Schumacher, the all-inclusive prize includes:

    - Opportunity to drive a high performance car with driving technique instruction

    - Flights and accommodation for Milos Petrava to the Ascari track in southern Spain

ots Originaltext: Bacardi Limited
Im Internet recherchierbar: http://www.presseportal.ch

For Michael Schumacher Driving Experience of a Lifetime promotion and
Champions Drink Responsibly campaign media information please
contact: Adam Lewis, Burson-Marsteller, for Bacardi Limited,
+44-207-300-6111, bacardi.csr@bm.com; For Bacardi Limited media
information please contact: Amy Federman, Burson-Marsteller, for
Bacardi Limited, +1-441-294-1110, amy.federman@bm.com; Patricia Neal
for Bacardi Limited, +1-441-294-1110

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