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Bacardi Limited

Hong Kong Resident Wins Ride with F1(TM) Legend Michael Schumacher

Hong Kong (ots/PRNewswire)

  • Schumacher ultimate "Designated Driver" With Winner of Bacardi Ltd's "Champions Drink Responsibly" Contest
  • Milos Petrava Will be Schumacher's First Drive on Famed Ascari Track in Southern Spain
As part of its responsible drinking "Champions Drink Responsibly"
campaign, Bacardi Limited, the largest privately held spirits company
in  the world, announced the international winners of its "Driving
Experience  of a Lifetime" contest-the opportunity to be in the
passenger seat next to  Michael Schumacher, the world's most
successful Formula One(TM) driver.  Milos Petrava from Hong Kong is
one of 28 winners internationally who will  receive an all-inclusive
trip to drive with Schumacher to raise awareness  of the critical
message of responsible drinking.
Michael Schumacher, who is the Bacardi Limited Global Social
Responsibility Ambassador, will drive Milos Petrava and other
international country winners around the legendary Ascari race track
circuit in southern Spain to heighten attention about options
available to avoid drinking and driving. They include using public
transportation, taking a taxi, designating a driver, or drinking
non-alcoholic cocktails if they must drive. Schumacher and Milos
Petrava will enjoy a full-throttle ride to highlight how champions
stay in control through Schumacher's expert handling of a high
performance car.
"I am eager to spread this message that drinking and driving
don't mix. It is a topic I personally feel very strongly about" said
Michael Schumacher, a seven-time Formula One(TM) world champion and
Bacardi Limited Global Social Responsibility Ambassador.
Bacardi Limited, the largest privately held spirits company in
the world, and Michael Schumacher, the most successful F1 driver of
all time, teamed up because both share a passion for educating
consumers about the dangers of drinking and driving.
In addition to being driven by designated driver Michael
Schumacher, the all-inclusive prize includes:
  • Opportunity to drive a high performance car with driving technique instruction
  • Flights and accommodation for Milos Petrava to the Ascari track in southern Spain

Contact:

For Michael Schumacher Driving Experience of a Lifetime promotion and
Champions Drink Responsibly campaign media information please
contact: Adam Lewis, Burson-Marsteller, for Bacardi Limited,
+44-207-300-6111, bacardi.csr@bm.com; For Bacardi Limited media
information please contact: Amy Federman, Burson-Marsteller, for
Bacardi Limited, +1-441-294-1110, amy.federman@bm.com; Patricia Neal
for Bacardi Limited, +1-441-294-1110

Weitere Storys: Bacardi Limited
Weitere Storys: Bacardi Limited
  • 27.11.2008 – 12:06

    Bacardi Limited Offers "Driving Experience of a Lifetime" With F1(TM) Legend Michael Schumacher

    Hamilton, Bermuda, November 27 (ots/PRNewswire) - - Schumacher-The Ultimate Designated Driver-Promotes Drinking and Driving Don't Mix at http://www.championsdrinkresponsibly.com Bacardi Limited, as part of its responsible drinking "Champions Drink Responsibly" campaign, is providing the drive of a lifetime - the opportunity to be in the passenger seat next ...