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05.08.2004 – 16:02

VRX Worldwide Inc

VRX Announces the Next "Great City of Europe": Amsterdam, The Netherlands

    Vancouver, British Columbia, Canada (ots/PRNewswire)

VRX Worldwide Inc. (TSX-V: VRW) through its subsidiary, VRX Studios Inc. ("VRX"), announces that it has launched the fourth city in its "Great Cities of Europe" campaign: Amsterdam, The Netherlands. Similar to its recently launched coverage of Paris, London, and Rome, VRX's coverage of Amsterdam's various well-known neighborhoods and famous tourist attractions showcases the city's stunning diversity. VRX's extensive coverage includes 8 exceptional, large format, interactive maps that highlight Amsterdam's popular districts and 60 high quality, web-friendly, 360- degree virtual tours of the city's most famous tourist attractions and popular public venues.

    Covering an incredible array of attractions that range from the ultra modern Nemo Science Centre to treasures like the Van Gogh museum and historic relics like the 500 year old Waag Gatehouse, VRX's coverage of Amsterdam offers the most comprehensive visual coverage of the historic city to date. To view VRX's latest "Great City of Europe", click on the following link:

    VRX is committed to launching extensive coverage of the great cities of Eastern, Western, and Central Europe providing the travel industry and travel consumers access to the most extensive and compelling interactive visual content of Europe's top destinations. With Paris, London, Rome and Amsterdam now covered, the next "Great Cities" to be covered will be Barcelona, Spain and Prague, Czech Republic.

    Each destination in VRX's "Great Cities of Europe" campaign features elegant new interactive maps, including overview, area, and neighborhood maps, that help consumers visually orientate themselves and gain a more complete and accurate perspective of each city. Each of VRX's user-friendly interactive maps is highlighted with three-dimensional illustrated representations of the major attractions and focal points of each destination. By clicking on the various camera icons that populate each map, viewers can visually explore Europe's great cities using VRX's stunning, high quality, 360-degree virtual tours. VRX's industry leading interactive visual content allows travel consumers to effortlessly explore each city's popular tourist attractions, neighborhoods, and public venues helping them to confidently plan and book their next vacation.

    "As our coverage of Europe deepens our opportunities in Europe, North America, and Asia continue to broaden. With the launch of Amsterdam, we now offer coverage of four of Europe's top destinations. These are four new markets for us as well as four new products," commented David MacLaren, President and CEO of VRX. "Through our content, the Travel industry and consumers now have access, for the first time, to the most extensive visual coverage of Paris, Rome, London, and Amsterdam. Our goal, in the coming months, is to cover all of Europe's top vacation destinations."

    About VRX Worldwide Inc.

    VRX Worldwide Inc., through its wholly owned subsidiary VRX Studios Inc., is a leading provider of online sales and marketing tools to the global travel and hospitality industries. VRX's unique, interactive, visual approach showcases destinations, attractions, and accommodations to help companies boost consumer confidence, build customer loyalty, and increase bookings. In addition to developing custom sales and marketing tools and providing content management services, VRX maintains the largest archive of high quality, bandwidth-friendly, travel related, 360-degree virtual tours and interactive maps in the world.

    To find out more about VRX's products and services visit

    For corporate information, please visit

    On behalf of the board of directors of VRX Worldwide Inc.

    "David MacLaren"

    David MacLaren President and CEO

    The TSX Venture Exchange has not reviewed and does not accept responsibility for the adequacy or accuracy of this press release

ots Originaltext: VRX Worldwide Inc
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