Frost & Sullivan Lauds Atmel for Exceptional Growth Strategy Leadership in the World Smart Card IC Market
San Jose, California, November 8 (ots/PRNewswire) -
Atmel(R) Corporation (Nasdaq: ATML), a global leader in the development and fabrication of advanced semiconductor solutions, together with Frost & Sullivan, a global leader in growth consulting, are proud to announce that Atmel has been presented with the prestigious Frost & Sullivan award for Global Growth Strategy Leadership in recognition of its outstanding performance in the world Smart Card IC market throughout 2005.
The Growth Strategy Leadership award is aimed at companies whose performances excel compared to that of their competition in a maturing market and who generated a high level of market penetration due to their superior quality of service. The Frost & Sullivan award for Growth Strategy Leadership is presented each year to the company that has demonstrated an exceptional growth strategy within the industry.
Founded in 1984, Atmel has taken significant steps in the Smart Card IC market, especially in the microcontroller market where Atmel is ranked second in market share. An expanding portfolio, both products and applications, as well as a growing presence in the banking market further underline Atmel's receipt of this award.
"This has led to the company gaining a healthier market share in the banking segment," states Frost and Sullivan's Smart Card Global Program Manager, Anoop Ubhey. "The company has achieved the qualification and specifications that were missing in 2004 and has managed to increase its perceived expertise in the security area, a segment where Atmel can expect to see further growth in the short to medium term."
"To receive such a prestigious award from Frost & Sullivan is something that Atmel can be extremely proud of, given that we are competing with other global semiconductor companies. It is gratifying to see the results of a strategy, put in place several years ago, continuing to lead us in the right direction for achieving a strong leadership position in the Smart Card and security markets. The market analysis performed by Frost & Sullivan provides an independent validation and helps measure the success of implementing such strategies," commented Christian Fleutelot, Marketing Director for Atmel's Secure Products Division.
Atmel is a worldwide leader in the design and manufacture of microcontrollers, advanced logic, mixed-signal, nonvolatile memory and radio frequency (RF) components. Leveraging one of the industry's broadest intellectual property (IP) technology portfolios, Atmel is able to provide the electronics industry with complete system solutions. Focused on consumer, industrial, security, communications, computing and automotive markets, Atmel ICs can be found Everywhere You Are(R).
NOTE: Atmel(R), logo and combinations thereof, Everywhere You Are(R), and others are registered trademarks or trademarks of Atmel Corporation or its subsidiaries. Other terms and product names may be trademarks of others.
About Frost & Sullivan
Frost & Sullivan, a global growth consulting company, has been partnering with clients to support the development of innovative strategies for more than 40 years. The company's industry expertise integrates growth consulting, growth partnership services and corporate management training to identify and develop opportunities. Frost & Sullivan serves an extensive clientele that includes Global 1000 companies, emerging companies, and the investment community, by providing comprehensive industry coverage that reflects a unique global perspective and combines ongoing analysis of markets, technologies, econometrics, and demographics. For more information, visit www.frost.com.
Atmel's security and smart card ICs product information may be retrieved at: http://www.atmel.com/products .
Carine Bourgon, Communications Manager - Rousset
Helen Perlegos, Public Relations - USA and Asia Pacific Rim
Veronique Sablereau, Corporate Communications Manager - Europe
Phone: +33-1-30-60-70-68, Fax: +49-71-31-67-24-23
Web site: http://www.atmel.com
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