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Atmel Corporation

Atmel and u-blox Introduce Single-Chip GPS Receiver IC With Lowest Power Consumption

Heilbronn, Germany and Thalwil, Switzerland (ots/PRNewswire)

Atmel(R) Corporation (Nasdaq: ATML), a global leader in the
development and fabrication of advanced semiconductor solutions, and
u-blox AG, a leading  provider of innovative GPS receiver technology,
announced today the  availability of their latest GPS technology and
product generation,  ANTARIS(R) 4, in an ultra-small form factor. The
new single-chip ATR0630  measures just 7 x 10 mm and integrates a
complete ANTARIS 4 GPS receiver,  including ROM-based software in a
96-pin BGA package. The small size plus the  extremely low power
consumption (62 mW) make the ROM-based ATR0630 an  excellent fit for
handheld and mobile applications such as mobile phones,  PDAs,
smartphones, aftermarket navigational products and recreational
consumer products. Other products such as GPS "plug-in" accessories
for PCs, small GPS mice, Bluetooth(R) GPS devices and other
accessories equipped with GPS functionality will also enjoy the
single chip's advantages in terms of small size, reduced power need
and built-in features such as the ANTARIS 4 USB port.
The 96-pin, ball grid array single chip has an excellent
cost-performance ratio. The single chip also brings benefits such as
simplified chipset integration and a shorter bill of materials to
accelerate the development of ANTARIS 4-based products and lower
design risks. Lower PCB costs are achieved thanks to not only the
reduction in size and simplification of the board layout but also by
reducing costs in purchasing, stocking and mounting as a result of
the low number of components. Additionally, integration improves
reliability by minimizing the potential number of faulty solder
points. Like all ANTARIS 4 chipsets, the ATR0630 supports serial
EEPROM memory, which is a cost- and space-efficient alternative to
parallel Flash memories for storage of custom configuration settings.
The on-chip USB connectivity eliminates the need for an expensive
serial-to-RS232 or serial-to-USB converter and makes ANTARIS 4-based
products plug-and-play compatible in any PC environment by emulating
a standard COM port to the operating system.
"The new, highly integrated, single chip ANTARIS 4 perfectly
addresses the need for small form factors and the requirements of
low-power applications, without sacrificing in GPS performance, and
enables our customers to address new, fast-growing market segments
like PDAs and smartphones," reported Atmel's BC Communications
General Manager and Senior Director, Matthias Bopp.
"This latest integration step again proves the solidity of our
technology -- unrivalled high sensitivity and very low power
consumption mark the leading edge of our ANTARIS 4 GPS engine once
again," commented Thomas Seiler, u-blox CEO.
The single-chip device is based on the 16-channel ANTARIS 4
product generation, which comes with full WAAS/EGNOS support and
provides state-of-the-art functionality such as Assisted GPS (A-GPS)
with a TTFF as low as four seconds. Other ANTARIS 4 benefits include
a 45% reduction in chipset footprint, USB connectivity and
unparalleled low power operation. The chip operates on 62 mW but the
FixNOW(TM) feature, together with built-in power management
capabilities, can bring power consumption down to as low as 5
microampere, enabling power-critical applications like mobile devices
to operate longer without having to compromise on functionality.
As an optional extension to the ANTARIS 4 chipset, a fully
integrated low-noise amplifier manufactured using Atmel's innovative
Silicon-Germanium (SiGe) process, the ATR0610, is available for use
in challenging reception environments, and enables cost-effective
antenna designs.
ATR0630 samples are available now in 7 x 10 mm 96-pin BGA
packages. Atmel and u-blox offer a complete Evaluation Kit including
an ultra-small footprint example design as well as evaluation
software to dramatically shorten development cycle times.
Footnote
     A-GPS = Assisted GPS
     EGNOS = European Geostationary Navigational Overlay System
     GPS = Global Positioning Systems
     PDA = Personal Digital Assistant
     TTFF = Time to First Fix
     USB = Universal Serial Bus
     WAAS = Wide-Area Active Surveillance
About Atmel
Atmel is a worldwide leader in the design and manufacture of
microcontrollers, advanced logic, mixed-signal, nonvolatile memory
and radio frequency (RF) components. Leveraging one of the industry's
broadest intellectual property (IP) technology portfolios, Atmel is
able to provide the electronics industry with complete system
solutions. Focused on consumer, industrial, security, communications,
computing and automotive markets, Atmel ICs can be found Everywhere
You Are(R).
NOTE: Atmel(R), logo and combinations thereof, Everywhere You
Are(R) and others are registered trademarks or trademarks of Atmel
Corporation or its subsidiaries. Other terms and product names may be
trademarks of others.
About u-blox
u-blox is an international company headquartered in Switzerland,
with sales organizations in the Americas, Europe and Asia. Founded in
1997, u-blox develops leading positioning technology and products
based on the Global Positioning System (GPS) for the automotive and
mobile communications markets. For more information, please visit
http://www.u-blox.com/ .
Information
Atmel's GPS ATR0630 product information may be retrieved at:
http://www.atmel.com/dyn/products/product_card.asp?part_id=3864
    Atmel Press Contacts
    Dr. Susanne van Clewe, Marcom Manager Communications and Automotive
    Products
    Phone: +49-7131-67-2081, Email:  susanne.van-clewe@hno.atmel.com
    Helen Perlegos, Public Relations - USA and Asia Pacific
    Phone: +1-408-487-2963, Email:  hperlegos@atmel.com
    Veronique Sablereau, Corporate Communications Manager - Europe
    Phone: +33-1-30-60-70-68, Fax: +49-7131-67-2423, Email:
     veronique.sablereau@atmel.com
    u-blox Press Contacts
    Georg zur Bonsen, Product Management
    Phone: +41-(44)-722-74-44, e-mail:  georg.zurbonsen@u-blox.com
    Alicia Montoya, Marketing Communications
    Phone: +41-(44)-722-74-86, e-mail:  alicia.montoya@u-blox.com
    Web site: http://www.atmel.com
              http://www.u-blox.com

Contact:

Dr. Susanne van Clewe, Marcom Manager Communications and Automotive
Products, +49-7131-67-2081, or susanne.van-clewe@hno.atmel.com, or
Helen Perlegos, Public Relations - USA and Asia Pacific,
+1-408-487-2963, or hperlegos@atmel.com, or Veronique Sablereau,
Corporate Communications Manager - Europe, +33-1-30-60-70-68, or fax,
+49-7131-67-2423, or veronique.sablereau@atmel.com, all of Atmel; or
Georg zur Bonsen, Product Management, +41-(44)-722-74-44, or
georg.zurbonsen@u-blox.com, or Alicia Montoya, Marketing
Communications, +41-(44)-722-74-86, or alicia.montoya@u-blox.com,
both of u-blox

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