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Atmel Corporation

Atmel's High-performance UHF IDIC Demo Kit Supports Long-range RFID Applications

Heilbronn, Germany (ots/PRNewswire)

- Operation Distances of up to 12 Meters and Unique,
Write-Protected IDs
Atmel(R) (Nasdaq: ATML), a global leader in the development and
fabrication of advanced semiconductor solutions, announced today the
availability of the new UHF RFID long-range demo kit for the
evaluation of its high-performance TAGIDU(TM) IDIC(R) ATA5590. The
demo kit supports a broad range of applications including
(intelligent) logistics, supply chain management,
anti-counterfeiting, medical, and more.
The new demo kit allows operating distances of up to 12 meters,
enabled by the asynchronous low-power design architecture and the
PSK-modulation feature in the return link (backscatter). This makes
it well-suited for logistics applications especially where metal
containers or canisters filled with liquid need to be tagged. The
demo kit consists of various labels and tags using the TAGIDU IDIC
ATA5590 plus deister electronic GmbH's UDL 500, a long-distance UHF
reader with two integrated antennas.
Two versions of the demo kit are available: an FCC-approved
version for the US with an operating frequency of 915 MHz and an
output power of 4W EIRP, and an ETSI version for use in Europe which
has 2W ERP at 868 MHz.
The TAGIDU IC ATA5590 is designed for intelligent passive tags and
labels. It features an innovative link mechanism, extremely low power
consumption (typically 10 microwatt RF power at 10 kbit/s),
simultaneous operation of multiple tags in the field of one reader
antenna (anti-collision function, up to 460 tags per second), and
1024 bits of user memory plus 320 bits of system memory.
The ATA5590 is a proprietary solution and provides many benefits
over standard solutions such as higher data transfer range and a
unique ID, which is especially important for anti-counterfeiting
applications since the ID is protected against overwriting. Customers
can choose to create their own unique ID or use Atmel-programmed,
unique tag IDs (56 bits). Also, the TAGIDU IC ATA5590 can be
configured for Tag Talks First (TTF) or Reader Talks First (RTF)
operation mode, which is not possible with standard solutions.
One major benefit over competing proprietary solutions is the
device's outstanding performance, including data flexibility and
anticollision speed. Hospitals, for example, have special areas where
only low-power transmission is allowed, to prevent interference with
medical implants. Due to the ATA5590's low-power capability, it is
the only RFID product for medical applications that is able to reduce
the reader's transmission power, an excellent example of the device's
flexibility.
The ATA5590 is a result of the research and development of the
European-funded project Palomar and also of Atmel's long-term
research in the area of RFID.
Atmel, a pioneer in the RFID area and member of EPCglobal(TM),
provided the industry's first read-only RFID ICs in the late 1980s.
Since 1995, Atmel has also been offering the world's most flexible
read/write RFID ICs. Today, Atmel is a key player for
low-frequency-based 125-kHz RFID ICs for access  control systems. The
portfolio also includes ICs addressing the 13.56-MHz, UHF, and
microwave frequency range.
Samples of the new RF IDIC demo kit are available now. Pricing
starts at US$3,600 (per unit).
Footnote
     EIRP = Equivalent Isotropic Radiated Power
     ERP = Equivalent Radiated Power
     EPC = Electronic Product Code
     ETSI = European Telecommunications Standards Institute
     FCC = Federal Communications Commission
     ID = Identification
     IDIC = Identification ICs (registered trademark of Atmel)
     RFID = Radio Frequency IDentification
     RTF = Reader Talks First
     TAGIDU = Atmel's RFID Tag Identification UHF
     TTF = Tag Talks First
     UHF = Ultra High Frequency (860 - 960 MHz)
About Atmel
Atmel is a worldwide leader in the design and manufacture of
microcontrollers, advanced logic, mixed-signal, nonvolatile memory
and radio frequency (RF) components. Leveraging one of the industry's
broadest intellectual property (IP) technology portfolios, Atmel is
able to provide the electronics industry with complete system
solutions. Focused on consumer, industrial, security, communications,
computing and automotive markets, Atmel ICs can be found Everywhere
You Are(R).
(C) Atmel Corporation 2005. All rights reserved. Atmel(R), logo
and combinations thereof, IDIC(R), Everywhere You Are(R) and others
are registered trademarks, TAGIDU(TM) and others are trademarks of
Atmel Corporation or its subsidiaries. Other terms and product names
may be trademarks of others.
Information
Information on the ATA5590 demo kit may be retrieved at
http://www.atmel.com/dyn/products/tools_card.asp?tool_id=3830
Atmel's UHF RFID TAGIDU IC ATA5590 product information may be
retrieved  at
http://www.atmel.com/dyn/products/product_card.asp?PN=ATA5590
If you are interested in Atmel's complete RFID product scope,
please visit: http://www.atmel.com/products/RFID/
deister electronic's TAGIDU-compatible UHF reader UDL500 product
information may be retrieved at http://www.deister.com/content/newcon
tent/pdf/logident/RF_UDL500_eo.pdf
     Press Contacts
     Dr. Susanne van Clewe, Marcom Manager Communications and Automotive
      Products
      Phone: +49-7131-67-2081, Email:   susanne.van-clewe@hno.atmel.com
     Helen Perlegos, Public Relations - USA and Asia Pacific
      Phone: +1-408-487-2963, Email:  hperlegos@atmel.com
     Veronique Sablereau, Corporate Communications Manager - Europe
      Phone: +33-1-30-60-70-68, Fax: +49-7131-67-2423, Email:
       veronique.sablereau@atmel.com
Web site: http://www.atmel.com

Contact:

Dr. Susanne van Clewe, Marcom Manager Communications and Automotive
Products,
+49-7131-67-2081 or susanne.van-clewe@hno.atmel.com, Helen Perlegos,
Public Relations - USA and Asia Pacific, +1-408-487-2963 or
hperlegos@atmel.com, or Veronique Sablereau, Corporate Communications
Manager - Europe, +33-1-30-60-70-68, Fax: +49-7131-67-2423, or
veronique.sablereau@atmel.com, all of Atmel

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