Atmel Corporation

Atmel Serves Broad Range of RFID UHF Applications by Introduction of Multifunctional 1k-bit Read/Write IDIC TAGIDU ATA5590 Providing Outstanding Flexibility

    Heilbronn, Germany (ots/PRNewswire) -

    - New UHF Device Is Suited for Worldwide Use Without Complex Adaptations

    Atmel(R) Corporation (Nasdaq: ATML) announced today the availability of its new UHF RFID IDIC(R) ATA5590, named TAGIDU, that serves a very broad spectrum of long-range RF Identification applications. TAGIDU can be used in a frequency range of 800 MHz to 1 GHz and is suited for worldwide use. Its flexibility and the outstandingly low power consumption enable to achieve a unique read/write performance with extended distances up to 10 meters. The ATA5590 is a result of the research and development of the European-funded project Palomar, and also of Atmel's long-term research in the area of RFID. TAGIDU uses Atmel's unique and flexible UHF platform concept, named AIDU.

    The need for RFID is growing substantially due to its increased performance and enhanced functionality. Compared with bar codes, RFID provides extended read/write distances, line-of-sight is not necessary, and data can be changed whenever needed. Long-range UHF provides logistic advantages especially for supply-chain applications, resulting in larger volumes of goods to be identified.

    The TAGIDU IC ATA5590 is designed for intelligent passive tags and labels. Its features make the device well-suited to match the needs of supply-chain management and logistic applications. TAGIDU addresses the GTAG(TM) requirements and is able to carry EPC data structures. The innovative link mechanism, along with the device's extremely low power consumption (typically 10 micron W), enable maximum operation distances in several application environments. Read/write distances of up to 10 m with 4 W EIRP can be achieved. The device also features simultaneous operation of multiple tags in the field of one reader antenna (anti-collision function, up to 460 tags per second), and 1024 bits of user memory plus 320 bits of system memory.

    The device's forward link enables the user to choose either of two modulation schemes: state-of-the-art ASK or the new DSBM (Double SideBand Modulation, a quasi modified PSK coding) modulation, thus selecting the best combination of operation range, bit rate and secure link mechanism.

    "No matter which application, which standard, which country, or which specific requirements, our new TAGIDU device fits in almost any application environment without complex adaptation. The ATA5590 is not pre-configured before use, all settings depend on the reader's protocol. Such a flexible and easy-to-use UHF solution has not been available on the market up to now. We are also excited to announce that further AIDU-compatible products are in preparation," said Michael Fislage, Atmel's RFID Marketing Manager.

    Atmel, a pioneer in the RFID area and member of EPCglobal, provided the industry's first read-only RFID ICs in the late 1980's. Since 1995, Atmel has also been offering the world's most flexible read/write RFID ICs. Today, Atmel is a key player for low-frequency-based 125 kHz RFID ICs for access control systems. The portfolio also includes ICs addressing the 13.56 MHz, UHF and Microwave frequency range.

    Samples of the new TAGIDU RF IDIC ATA5590 as die-on-wafer or in TSSOP10 packages (for engineering purposes only) are available now. Pricing starts at US$0.46 (10 k).

      AIDU = Atmel's UHF platform concept (Tag Identification Unit)
      ASK = Amplitude Shift Keying
      CRC = Cyclic Redundancy Check
      DSBM = Double SideBand Modulation
      EAS = Electronic Article Surveillance
      EIRP = Equivalent Isotropic Radiated Power
      RFID = Radio Frequency Identification
      IDIC = Identification ICs (registered trademark of Atmel)
      PSK = Phase Shift Keying
      PWM = Pulse Width Modulation
      TAGIDU = Atmel's RFID IC ATA5590 (Tag Identification Unit)
      UHF = Ultra High Frequency (860 - 960 MHz)

    About Atmel

    Founded in 1984, Atmel Corporation is headquartered in San Jose, California with manufacturing facilities in North America and Europe. Atmel designs, manufactures and markets worldwide, advanced logic, mixed-signal, nonvolatile memory and RF semiconductors. Atmel is also a leading provider of system-level integration semiconductor solutions using CMOS, BiCMOS, SiGe, and high-voltage BCDMOS process technologies.

HEILBRONN, Germany, September 13 /PRNewswire/ --

    NOTE: Atmel(R) and combinations thereof and IDIC are the registered trademarks of Atmel Corporation or its subsidiaries. GTAG is a trademark of the Uniform Code Council, Inc. Corporation, USA. Other terms and product names may be the trademarks of others.


    Atmel's UHF RFID TAGIDU ATA5590 product information may be retrieved at .

HEILBRONN, Germany, September 13 /PRNewswire/ --

    If you are interested in Atmel's complete RFID product scope, please visit: .

    Atmel's UHF Palomar Project information may be retrieved at: .

    For more information on EPCglobal, please visit .

@@start.t1@@      Press Contacts
      Dr. Susanne van Clewe, Marcom Manager Communications and Automotive
      Phone: +49-7131-67-2081, Email:
      Clive Over, Director of Press Relations - USA and Asia
      Phone: +1-408-451-2855, Email:
      Veronique Sablereau, Corporate Communications Manager - Europe
      Phone: +33-1-30-60-70-68, Email:

    Web site:

ots Originaltext: Atmel Corporation
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Dr. Susanne van Clewe, Marcom Manager Communications and Automotive
Products, +49 7131 67-2081, or; or
Clive Over, Director of Press Relations - USA and Asia,
+1-408-451-2855, or; or Veronique Sablereau,
Corporate Communications Manager - Europe, +33 1 30 60 70 68, or, all of Atmel Corporation

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