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SBS Broadcasting

SBS Broadcasting Adds Radio Express Network in Bulgaria

Luxembourg, November 6 (ots/PRNewswire)

SBS Broadcasting Sàrl
announced today that it has completed the acquisition of the Radio
Express network in Bulgaria. The Radio Express network covers most of
Bulgaria, including the two largest cities of Sofia and Plovdiv. The
Radio Express network adds nine new cities to SBS's existing
Bulgarian radio operations. The terms of the acquisition are
confidential.
Earlier this year, SBS acquired the national radio networks
Vitosha and Veselina as well as Radio Atlantic in Sofia and Radio
Ritmo in Plovdiv. With the acquisition of the Radio Express network
SBS covers all of Bulgaria's major cities with one or more radio
stations.
Commenting on the announcement, Patrick Tillieux, SBS's Chief
Operating Officer and acting Chief Executive Officer said: "With the
acquisition of Radio Express network, SBS has become one of the
leading radio operators in Bulgaria. Along with Radio Vitosha, Radio
Veselina, Radio Atlantic and Ritmo, the addition of the Radio Express
network will enhance the growth and listenership of our Bulgarian
radio operations and enables SBS to fully participate in the dynamic
Bulgarian media market as we continue to focus on expanding our
broadcasting businesses in fast-growing South Eastern Europe."
SBS currently operates in several growing markets of South Eastern
Europe. In addition to the above mentioned radio operations in
Bulgaria, SBS owns Prima TV, the leading music TV channel TV K Lumea,
as well as the leading radio network Kiss FM and the Magic FM network
in Romania. SBS also owns the number one radio station Lampsi FM in
Athens, Greece.
About SBS Broadcasting Group
SBS Broadcasting Group is one Europe's leading broadcasting
groups, with leading commercial television, premium pay channels,
radio stations and related print businesses in Western and Central
and Eastern Europe. SBS currently has broadcasting operations in
Belgium (Flanders), Bulgaria, Denmark, Finland, Greece, Hungary, The
Netherlands, Norway, Romania, Sweden and the United Kingdom. SBS is
controlled by funds advised by two leading private equity firms,
Permira and KKR. Telegraaf Media Groep N.V. (TMG) of the Netherlands
is also a shareholder in SBS, with a 20% equity interest.
www.sbsbroadcasting.com

Contact:

For further information, please contact Antoaneta Arsova at
+359-888-442-992 or Erik Moe at +31-20-519-1940.