Quova, Inc.

Callcredit and Quova Partner to Protect UK Retailers and Banks from eCommerce Fraud

    London (ots/PRNewswire) -

    - Quova's GeoPoint Geolocation Service Added to Callcredit's Anti-Fraud ID Verification Solution

    Quova, Inc., the world's leading provider and developer of web geography services and technologies, and Callcredit, the innovative web-based UK consumer credit referencing agency, today announced a partnership to add Quova's GeoPoint geolocation service to Callcredit's identity verification solution, CallID. The partnership will allow Callcredit's clients, including online retailers and banks, a critical extra level of authentication by verifying the real-world location of online customers.

    Quova's GeoPoint software will be deployed on Callcredit's web services and provide real-time geolocation information for web-based business applications. By comparing potential customers' provided postal address or registration address with the physical location generated by GeoPoint, online retailers and banks can flag potentially fraudulent transactions in time to assess or block them before completion, whilst accurately authorising legitimate customers. As part of Callcredit's identity verification and anti-fraud suite, Quova's IP lookup data allows Callcredit to offer customers safer online order and banking processes. Callcredit is the first European credit reference agency to provide this valuable credit fraud prevention tool to the market.

    Graham Lund, Product Director, Callcredit, commented, "Quova's GeoPoint dataset is key to enabling retailers, lenders and supply chain partners to better understand their customers and to take a risk based approach to tackling fraud. Callcredit has always been committed to seeking out and bringing innovative new datasets to its customers. This partnership with Quova will enable us to offer a powerful and unique service to the UK market which will help guard against the huge losses faced by the industry each year as a result of fraud."

    Quova's GeoPoint service has proven to be an accurate and effective first-line defense in determining the validity of online transactions and applications by identifying patterns of suspicious behavior in website visitors.

    Steve Sawyer, Business Development Manager, Quova, commented, "It is essential that retailers are equipped to respond to one of the world's fastest growing businesses, online fraud. Quova's partnership not only demonstrates Callcredit's commitment to improving and strengthening its services for customers but also highlights the growing prominence and effectiveness of geolocation as a tool for combating online fraud."

    About Callcredit

    Callcredit (www.callcredit.plc.uk) is the UK's most technically advanced credit reference agency, providing the market with a comprehensive range of consumer credit information services. Callcredit has harnessed state-of-the-art information technology with an unrivalled knowledge of the credit industry's needs to develop a range of innovative information solutions that are enabling major lenders and a host of other blue chip companies to make better credit decisions, target new customers more effectively and manage existing customers more profitably. Callcredit is a subsidiary of Skipton Building Society (www.skipton.co.uk), one of the top ten largest building societies in the UK, and forms part of the Skipton Information Group, together with database management company EuroDirect and market analysis firm GMAP Consulting.

    About Quova, Inc.

    Founded in January 2000, Quova, Inc. is the leading provider of geolocation services to online businesses. Quova's patented technology provides the geographic location of Web site visitors in real time, enabling businesses to manage digital rights, target content, detect fraud, conduct site analysis and ensure regulatory compliance. Quova's customers and partners include industry leaders such as Major League Baseball Advanced Media, BBC, Bell Canada, Cisco Systems, Cyota, Corillian, Times Online, ABSOLUT, HPshopping, VeriSign, EverBank, Wire Card and Sky Sports. A privately owned company with investments from Mobius Venture Capital, IDG Ventures, Nexus Group, Schoffstall Ventures and Fidelity Ventures, Quova is headquartered at 333 West Evelyn Avenue, Mountain View, California 94041 (T: +1-650-528-3700), with European headquarters at Jan Luijkenstraat 94, 1071 CV Amsterdam, The Netherlands (T:+31-20-888-45-30). Visit Quova on the Web at www.quova.com.

    NOTE: Quova, the Quova logo and GeoPoint are registered service marks and/or trademarks of Quova, Inc.

    Web site: http://www.quova.com

ots Originaltext: Quova, Inc.
Im Internet recherchierbar: http://www.presseportal.ch

Vidushi Patel, vidushi.patel@b1.com, or Jaime Ranson,
jaime.ranson@b1.com, both of Banner PR, +44-20-7349-2200, for Quova,

Weitere Meldungen: Quova, Inc.

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