Zaltbommel, The Netherlands (ots/PRNewswire) -
- Landliebe Milk From Cows Raised Exclusively on Indigenous,
From 1 October, Landliebe, one of Germany's best-loved and most
popular dairy brands, will be selling its milk and school milk from
cows raised exclusively on indigenous feed. The move to a more
sustainable feed is a further reflection of Landliebe's commitment to
its brand values. The initiative also ties in well with the
sustainability policy of Campina, the dairy cooperative behind
- Landliebe feed concept
Landliebe's farmers grow grass and other feed crops, such as
maize, on their own farms. The feed supplement they buy for their
cows now consists exclusively of crops that have always traditionally
been grown in Germany. These feeds and the raw materials on which
they are based are also sourced in Germany or elsewhere in Europe.
Landliebe is the first German dairy company to give its cows
exclusively locally-grown feeds.
This means that Landliebe has now replaced the animal feeds which
until recently it was still sourcing from outside Europe, with feed
that is grown only in Germany or Europe. These feeds are also
guaranteed GM-free. This is done in close cooperation between
Landliebe dairy farmers, cattle feed companies and Landliebe.
Specialist feed experts ensure the support of Landliebe farmers.
From 1 October, only traditional native feeds will be used in the
production of Landliebe milk and school milk, a market in which
Landliebe enjoys a strong position in Germany. Consumers will be able
to identify the milk by a new logo on the packaging.
- In line with the Landliebe values
The initiative reflects Landliebe's sense of commitment to
sustainability, naturalness and healthy nutrition. Landliebe is
closely associated with rural life in Germany and its products are
natural, healthy and sustainable.
Landliebe is one of Germany's best-loved and most popular dairy
brands (source: Stern brand survey, 2007). It stands for top quality
dairy products without artificial colourings, preservatives or
gelatines. Landliebe's natural, home-grown character is also
reflected in the fact that many products have the delicious taste of
natural fats, just as they used to.
The fact that the feed given to Landliebe cows is guaranteed
GM-free ties in closely with the trend among German consumers.
Studies show that they prefer GM-free products.
'Switching to traditional feeds made from indigenous crops has
made an important addition to Landliebe's extensive quality and
sourcing concept,' explains Michael Feller, Managing Director of CPE
Germany. 'The initiative takes our philosophy for Landliebe a step
further. This new step ties in very well with the specific character
of Landliebe and its image of offering the very best quality dairy
products. It re-emphasises those aspects that have always made
Landliebe so distinctive: sustainability, naturalness, local values
and healthy enjoyment.'
Production of sustainable feed
Landliebe is part of the Campina dairy cooperative, which is
jointly owned by dairy farmers in the Netherlands and Germany,
including a large number of Landliebe farmers. In recent years, the
company has launched initiatives in various countries to improve the
sustainability of its production and products. Feller: 'Landliebe's
feed concept again demonstrates the depth of Campina's commitment to
sustainability'. The switch to traditional indigenous feeds makes a
major contribution to the sustainable production of cattle feed.
In recent years, Campina has launched initiatives to improve the
sustainability of production and products in various countries. The
concept of sustainably produced soy for animal feed is part of this.
Campina guarantees that enough sustainably produced soy will be
available to make feed for the cows that produce milk used in Campina
brand products. This sustainably produced soy does not compromise the
rainforests or livelihoods of farmers in the countries concerned.
ots Originaltext: Campina GmbH
Im Internet recherchierbar: http://www.presseportal.ch
For more information: Campina Corporate Communication, T