Intentia International AB

Intentia Sets Focus on Profitability and Customer Satisfaction

    STOCKHOLM, Sweden, July 2 (ots/PRNewswire) - Intentia International AB (publ) (XSSE:INT B), the enterprise solutions provider for the mid-market, announces the first stage of its new operational plan. Bertrand Sciard, who was appointed CEO in May, presented to the Board actions designed to put Intentia on the path to profitability.

      Highlights of the plan include:

      - Achieve operating profitability by Q4/2004
      - Expand channel strategy
      - Streamline the organisation

      In addition, the company announced the appointment of Johan Berg
as Executive Vice President and said that that a new Chief Financial
Officer will be named prior to year-end to succeed Håkan Gyrulf.

      The operational plan is expected to reduce costs, improve
customer satisfaction, improve the speed and quality in delivery of
new products, strengthen market leadership in enterprise applications
for medium size companies and increase growth. Bertrand Sciard says,
"We are setting the foundation for profitability and sustainable
growth with our customers in focus."

      The Board approved the plan, and declared confidence in
Intentia's new momentum. "I am impressed that Bertrand Sciard and his
senior managers have been able to develop a new operational plan in
such a short time," said Romesh Wadhwani, the Chairman of the Board.
"This team is hitting the ground running."

      Achieve Operating Profitability by Q4/2004

      "The plan presented earlier this year already described what we
need to do to align our costs to the revenues we expect to generate.
It's now down to execution," Sciard stated. "Additional measures will
be considered by the Board during the third quarter and announced
when approved." New customer marketing efforts will be increased in
the United States, China and Japan as well as other high potential
markets. The company will strengthen initiatives to increase
application sales to and maintenance revenue from the existing
customer base. In combination, these measures are expected to bring
Intentia back to operating profitability by Q4/2004.

      Expanded Channel Strategy

      Intentia is also opening up its channel strategy for distributing
its Movex enterprise solutions, adding to the current direct selling
orientation. The company is actively seeking out partners who will
market, sell and implement Movex, and will for the first time license
components of its software for use by OEM suppliers. This will enable
Intentia to leverage Movex applications to a wider customer base. In
markets where Intentia has an established presence, such as Northern
Europe, direct selling will continue to be the dominant channel.

      Organisation Streamlined

      A simpler organisational structure was approved and is designed
to promote growth, reduce costs and improve customer service.

      Four geographic groups will have total responsibility for all
customer activities in their area: the Americas, EMEA (Europe, Middle
East and Africa), Asia and Australia/New Zealand. Four former regions
were consolidated into EMEA, and the separate senior management posts
of Sales Director and Service Director were abolished.

      Lars Prochéus, former Chief Marketing Officer and Jan Nilsson,
former head of Business Group Central Europe will be leaving
Intentia, with immediate effect. Franck Cohen, former Sales Director,
will now head EMEA and Stephen Frobisher, former Service Director, is
currently in discussions about taking on a new role.

      Executive Vice President Named

      Johan Berg assumes the post of Executive Vice President and will
be instrumental in running the company as Sciard's principal deputy.
The 12-year Intentia veteran headed research and development for
eight years and previously helped establish Intentia's global network
of business partners. In addition to heading the new channel strategy
initiative and general management responsibilities, Berg will be
responsible for improving customer support activities - Intentia
University and i-Support - and Intentia's proprietary implementation
methodology, Implex.

      New CFO to be Appointed

      The company also announced that a new CFO will be appointed.
Håkan Gyrulf will remain in the post until the new CFO joins the
company, which is expected to be prior to December 31, 2004.

      "I expect that during the second half of 2004, we will have
completed the task of putting Intentia on a sound, sustainable
financial footing," said Gyrulf. "This makes it a good time to seek
fresh challenges; I will be doing everything possible to ensure a
smooth transition."

      "On behalf of the Board, I would like to express my appreciation
for the dedicated service that Håkan has given to Intentia. He has
been instrumental in strengthening Intentia's financial position
during 2003, in all of Intentia's financial market activities since
its IPO in 1996 and has contributed greatly to making Intentia the
global multinational it is today," said Sciard.

      "The Board strongly believes that Intentia can be a market leader
in providing enterprise solutions for specific industries in the
mid-market, and achieve world class standards in terms of people and
performance." concluded Sciard. "The way to sustained profitability
is by keeping this focus, and concentrating on the industry suites
and stand-alone applications where we have the greatest product
superiority. It's all about execution and we're committed to making
it happen."

      About Intentia

      Intentia is the only global enterprise applications provider
dedicated to the mid-market, bringing software applications, products
and consulting solutions to customers in the manufacturing,
maintenance and distribution industries. By striving for 'perfect
partnerships' with our customers, Intentia makes business processes
more efficient. Through software, skills and committed professionals,
we provide complete solutions that maximise productivity and revenue
as well as cut costs. Intentia serves over 3,400 customers via a
global network spanning some 40 countries.

      Intentia's Movex collaborative application includes enterprise
management, supplier relationship management, customer relationship
management, supply chain management, value chain collaboration and
workplace management.

      Intentia is a public company traded on the Stockholm Stock
Exchange (XSSE) under the symbol INT B. Visit Intentia's Web site at

ots Originaltext: Intentia International AB
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For further information, please contact: Bertrand Sciard, Chief
Executive Officer, Intentia International AB, Telephone:
+46-8-5552-5757, Fax: +46-8-5552-5999, Cell phone: +46-733-27-5757,
e-Mail:; Håkan Gyrulf, Chief Financial
Officer, Intentia International AB, Telephone: +46-8-5552-5825, Fax:
+46-8-5552-5999, Cell phone: +46-733-27-5825, e-Mail:; Michael Telfer, Corporate Communication
Manager, Intentia International AB, Fax: +46-8-5552-5999, Cell phone:
+46-733-15-9222, e-Mail:

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