Oslo, Norway (ots/PRNewswire) - Fast Search & Transfer(TM)
(FAST(TM)), (OTC: FASRF ; OSE: FAST) the leading developer of
enterprise search and real-time alerting technologies, today
announced that Amp'd Mobile, the first mobile entertainment company
created specifically for broadband wireless and youth, has selected
FAST's search technology to help power its upcoming broadband
Amp'd will leverage FAST Enterprise Search Platform (ESP) in its
new offering scheduled to launch in late 2005. Amp'd Mobile's
broadband wireless entertainment service will combine clarity and
coverage with the fastest download speeds in North America. Amp'd
will offer traditional services such as voice and text within a
completely fresh user interface designed just for third-generation
technology. With fully customizable handsets and content, Amp'd will
bring a more relevant, personal experience to the wireless lifestyle
including cutting edge music, video, community, entertainment, sports
"FAST's powerful search applications and business manager toolsets
will play a key role in giving our customers the best mobile
entertainment experience seen to date," said Seth Cummings, VP of
Internet and wireless content, Amp'd Mobile. "After evaluating the
market, we believe FAST best understands our mobile entertainment
approach and offers the most customizable and effective search
solution available for our cross platform wireless and web
experience. Within the context of our proprietary user interface, we
are developing a road map of new features with FAST that are custom
tailored to our demographic."
Within the Amp'd Live data deck, Amp'd Mobile subscribers will be
able to access a wide range of music, sports, games, lifestyle and
entertainment content. The company has announced deals with Universal
Music Group, THQ, Moderati, Snoop Dogg, PRIMEDIA among others.
Additional content deals will be announced as the company nears its
launch this winter.
"Amp'd Mobile will be bringing an entirely new wireless
entertainment experience to the next-generation of broadband wireless
services and applications," explained John M. Lervik, FAST's chief
executive officer. "We are committed to helping Amp'd transform the
mobile marketplace and drive profitability at the same time."
FAST enables users to find exactly the information they want and
need, quickly and accurately, wherever they are in the world. Five
key factors affect the quality of the user experience: speed,
relevancy, accuracy, freshness of content and personalized results.
FAST focuses all five factors on every search to deliver the most
accurate and viable results every time.
About Amp'd Mobile
Amp'd Mobile will be the first integrated mobile entertainment
company for youth, young professionals and early adopters. By
leveraging the power of broadband wireless (EVDO), Amp'd will offer
traditional services such as voice and text within a completely fresh
user interface designed specifically for the "mobile graduate" and
third-generation (3G) technology. With a number of customizable
options to meet each person's individual needs, Amp'd will bring a
more relevant, personal experience to wireless lifestyle with unique
music, video, community, entertainment, sports and gaming offerings
divided into various channels for quick and easy access. Launching in
late 2005, more information can be found at www.ampdmobile.com.
FAST creates the real-time search and filter technology solutions
that are behind the scenes at the world's best known companies with
the most demanding search problems. FAST's flexible and scalable
integrated technology platform elevates the search capabilities of
enterprise customers and connects people to the relevant information
they seek regardless of medium. This drives revenues and reduces
total cost of ownership by effectively leveraging IT infrastructure.
FAST's powerful enterprise search technology solutions are used by
more than 2,000 global customers and partners, including America
Online (AOL), AT&T, Cardinal Health, CareerBuilder.com, Chordiant,
CIGNA, CNET, Dell, Factiva, Fidelity Investments, Findexa, IBM,
Knight Ridder, LexisNexis, Overture, Rakuten, Reed Elsevier, Reuters,
Sensis, Stellent, Tenet Healthcare, Thomas Industrial Networks,
T-Online, US Army, Virgilio (Telecom Italia), Vodafone, and Wanadoo.
FAST is headquartered in Norway and is publicly traded under the
ticker symbol 'FAST' on the Oslo Stock Exchange. The FAST Group
operates globally with presence in Europe, the United States, Asia
Pacific, Australia, South America, and the Middle East. For further
information about FAST, please visit www.fastsearch.com.
(c) 2005 Fast Search & Transfer ASA - Fast Search & Transfer,
FAST, FAST ESP, FAST Data Search, FAST Marketrac, FAST AdVisor, FAST
InStream, FAST ImPulse, FAST mSearch, FAST ProPublish and the FAST
four-colored logo are trademarks of Fast Search & Transfer ASA. All
rights reserved. FAST disclaims any proprietary interest in the marks
and names of others. All other trademarks mentioned in this document
are the property of their respective owners.
ots Originaltext: Fast Search & Transfer ASA
Im Internet recherchierbar: http://www.presseportal.ch
Fast Search & Transfer, Jim McManus (U.S.), Tel: +1-781-274-6061
x202, firstname.lastname@example.org, Carine Zeier (Europe), Tel:
+47-23-01-13-47, +47-48-01-13-47 (Mobile), LPI Communications for
Amp'd Mobile, Melody Parrette/Leasa Ireland, Tel: +1-858-793-1079 or