Zurich/Basel (ots) - Roger Federer, currently worldwide number one
in men's tennis, and Maurice Lacroix Swiss Watches signed a close
partnership contract in Zurich. As the official ambassador, the Swiss
tennis player will represent the watch brand around the world.
Maurice Lacroix, one of the most successful rising players in the
market for high-quality timepieces, is the exclusive watch partner
and one of the official top sponsors for Roger Federer.
The five-year contract begins on June 1, 2004. Maurice Lacroix
will integrate Roger Federer intensively in its international
communications. Advertising, point of sales brand presence as well as
important public relations work will have primary roles. In addition,
special Roger Federer watch models and events including personal
appearances by the tennis star are planned.
The actual start of the partnership will be a launch event at the
Suisse Open in Gstaad at the beginning of July 2004, where both
contract partners will be present and detailed information provided.
Marc Gläser, Marketing Director International Maurice Lacroix,
explained: "We are convinced that our brand awareness will increase
considerably on an international level with Roger Federer as our
ambassador. Roger Federer and Maurice Lacroix have many things in
common which made this strategic partnership logical for everyone.
Both are young, rapidly rising Swiss 'brands' and both stand for
great precision as well as aesthetics." It is also important for
Roger Federer that he can identify with the watches and brand values
of Maurice Lacroix. "Maurice Lacroix is a young, dynamic and
ambitious company strongly anchored in the traditions of the Swiss
watch industry which makes top-quality timepieces with a passion for
detail. These values are a perfect fit for me. I am really looking
forward to working with Maurice Lacroix."
Maurice Lacroix is one of the few independent Swiss watch
manufacturers and is one of the most successful brands of the watch
industry, both nationally and internationally. Since 1975, Maurice
Lacroix watches have been manufactured in the company's own
state-of-the-art workshops in Saignelégier (Switzerland). Today,
timepieces by Maurice Lacroix are available at more than 4,000
selected points of sale in more than 45 countries. In spite of rapid
changes within the company during the last 30 years, one thing has
always remained the same: an awareness of a long watchmaking
tradition, skilled craftsmanship and passion, as well as a love for
design, perfection, and exclusive materials.
For further information of Maurice Lacroix: www.mauricelacroix.com
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Born: August 8, 1981
Birthplace: Basel, Switzerland
Residence: Oberwil, Switzerland
Turned professional: 1998
ATP Entry Ranking: 1
ATP 2004 Race Ranking: 1
2004 results: 4 tournament wins; 32 match wins,
3 match losses
Grand Slam titles: Wimbledon 2003, Australian Open 2004
Masters title: Houston 2003
Total tournament wins: 15