Alle Storys
Folgen
Keine Story von Vans, Inc. mehr verpassen.

Vans, Inc.

Vans to Open European Flagship Store on Carnaby Street in London - Store Grand Opening December 6

Santa Fe Springs, CA (ots)

Vans, Inc. (NASDAQ: VANS) announced
today that the company's European flagship store, located at 47
Carnaby Street in London, will open on December 6 in the popular
Carnaby Street shopping district. The 3'500 square foot store will
feature men's and women's footwear, apparel and accessories and will
be the only Vans store to carry the company's new high-end footwear
collection, Vault™. The Carnaby Street store will open to the
public just in time for the holidays on December 6 with a
weekend-long opening with athlete appearances and demonstrations,
band signings and other special events. Photos of the store and
opening will be available.
"Carnaby Street's unique and long-standing position in the world
of British street fashion makes it the ideal platform to showcase
Vans products and heighten exposure for the VANS brand
internationally," said Gary H. Schoenfeld, President and Chief
Executive Officer of Vans. "This store will offer shoppers the chance
to experience Vans' nearly 40-year Southern California heritage while
shopping in one of Europe's premier retail destinations."
"The VANS brand has strong equity in Europe and will benefit from
having a premier retail location capable of displaying the full
breadth of our product," said Steve Murray, Chief Marketing Officer
and Senior Vice President of International Operations of Vans. "Due
to its own unique character and recent rejuvenation, Carnaby Street
is the perfect location to connect the lifestyle we represent with
London's vibrant fashion scene."
The Carnaby store design evolved from current Vans stores with a
refocus on Vans heritage and a utilization of wood, concrete and
steel evoking the raw beauty -- both natural and urban -- of Southern
California's surf, skate and youth lifestyle. The design cues
communicate the key messages of creativity and self-expression
through action sports and youth culture that constitute the Vans
lifestyle. This will be Vans' first full-priced store in Europe as
the company currently operates seven outlet stores in the United
Kingdom, Austria, and Spain.
"The Vans Carnaby Street store will intimately detail Vans'
heritage and brand story through the look and the feel of the store
and the product that we'll offer," said Kevin Bailey, Vice President,
Vans' retail division.
The weekend events begin on December 6 and include Vans athlete
signings and demonstrations by Geoff Rowley, Jim Greco, Tony Alva and
Steve Caballero. Shoppers will also have the chance to bid on
exclusive customized Vans Classic Slip-ons by Liam Gallagher and
Nicole Appleton, Stella McCartney, Lost prophets, The Bees, Hundred
Reasons and others; all proceeds will benefit Surfers Against Sewage
and Regain. On Sunday December 7, girls will have a chance to get
personal styling tips and makeovers by professional stylists and
make-up artists from Teen Vogue and Urban Decay cosmetics.
Vans, Inc. (NASDAQ: VANS) is a leading branded lifestyle company
for the youth market. Vans supports and promotes the action sports
lifestyle through such events and destinations as the Vans Triple
Crown™ Series, Vans Warped Tour®, the Vans World Amateur
Skateboarding Championships and the High Cascade Snowboard Camp™.
Vans collections, which include active and performance footwear,
apparel and accessories, snowboard boots and bindings and the Pro-
tec, Inc. line of protective gear, are sold in the United States
through 157 company owned stores and factory outlets as well as a
network of independent retailers. Vans also distributes to
approximately 50 countries internationally through distributors,
sales agents and foreign subsidiaries.
For more information on Vans or the Vans Carnaby Street store
please visit www.vans.com.

Contact:

For more information or opening photos:
Rose Holden
Vans UK
Phone +44/208-877-4704
E-Mail: rholden@vans.com

Shelley Neumyer
Vans USA
Phone +1 011 (562) 565-8300
E-Mail: sneumyer@vans.com