MOUNTAIN VIEW, CA (ots) - The Wi-Fi Alliance today announced that
the Wi-Fi ZONE program has been adopted by over 6'000 public access
service locations in almost 50 counties. The Wi-Fi ZONE program began
in March of this year, and has participating locations ranging from
hotels and coffee shops to RV parks and McDonald's restaurants.
The goal of the program is to help travelers find and stay
connected when they travel -- whether they are down the street at the
local cafe or on the other side of the world. The Wi-Fi ZONE program
has two primary elements -- an online database of Wi-Fi ZONE
locations (www.wi-fizone.org) and a common visual indicator -- the
Wi-Fi ZONE logo, which is displayed at locations and Web sites. There
is no cost for providers to join the program and the signup process
is online, but services must be based on Wi-Fi CERTIFIEDÂ™
"This is a great program for public access service providers to
drive additional business to their locations," said Frank Hanzlik,
Managing Director of the Wi-Fi Alliance. "Joining the Wi-Fi ZONE
program is an easy business decision -- you get more business at no
cost and the only requirement is that the location use Wi-Fi
CERTIFIED equipment. It doesn't get any easier than that. Users also
benefit because this improves the probability that they will be able
to get connected at the provider's location. After all, the whole
premise of this industry is convenience, so interoperability is
essential," continued Hanzlik.
Many different types of service providers from around the world
have joined the Wi-Fi ZONE program because it provides them with
association with Wi-Fi -- the world's dominant wireless LAN brand.
Locations benefit from displaying this brand on their Web sites and
their venues because customers already familiar with the Wi-Fi
CERTIFED logo on their products will easily recognize the Wi-Fi ZONE
logo when entering or passing by a location. This is intended to be a
clear indicator of service availability regardless of geographic area
of the world -- much like international symbols for access telephone
services, restaurants or hospital facilities. In fact, of all of the
issues that are tracked by the program, the single most common
complaint is that there is not a visual indicator of service
availability at the location (e.g., a sign, banner or decal).
The Wi-Fi Alliance is uniquely able to develop such a program on a
global basis, as many providers are only interested in a vendor-
neutral indicator of service availability. Even large providers with
very strong brands have found this program to be an effective way to
attract potential customers outside of their traditional geographic
See Wi-Fi at Telecom Geneva
Wi-Fi-based wireless LANs will be on display at ITU Telecom World
Geneva (Geneva Palexpo, Hall 1/2, Booth 2010), Geneva, Switzerland,
October 12-18, 2003.
About the Wi-Fi Alliance
The Wi-Fi Alliance (formerly WECA) is a nonprofit organization
formed in 1999 to certify interoperability of IEEE 802.11 products
and to promote them as the global, wireless LAN standard across all
The Wi-Fi Alliance has instituted a test suite that defines how
member products are tested to certify that they are interoperable
with other Wi-Fi CERTIFIED products. These tests are conducted at an
Membership in the Wi-Fi Alliance is open to all companies that
support the 802.11 family of standards. The Wi-Fi Alliance now
comprises over 200 members from the world's leading companies. These
companies offer over 900 Wi-Fi CERTIFIED products. For more
information, please visit www.wi-fi.org and for information on Wi- Fi
ZONE public access locations go to www.wi-fizone.org.
-- The Wi-Fi ZONE logo is available upon request.
-- Data on Wi-Fi ZONE geographic distribution and venue types is
available upon request.
ots Originaltext: Wi-Fi Alliance
C. Brian Grimm
Wave Communications for the Wi-Fi Alliance